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Now how do you over come the spammer labeling? What I plan is purchase the list and start my own email newsletter which can handle subscription, just like constant contact without the limitation of subscription. Although going through them is easier, but in a long run, running your own email compaign is will not increase your cost when your subscription is increased. Of course we have to have the option of double opt in.Caveat Emptor; if you send via an email list without having double opt in permission, you can risk being labeled as a spammer. Happened to me.
The what is the use of purchased email list? The reason to purchase an consumer opt-in list is to send email to them for optional services. I saw a lot of emails from other business. Why not me? Some of them even use the email services like constant contact.Well if you're buying a list, you're going to have lots of folks hitting the spam button in AOL, Yahoo, Hotmail, etc. Which ultimately means your emails to these hosts are either going to get blocked or go straight to junk. And you risk being reported to blacklisting svcs like Spamhaus, etc.
Once you become blacklisted, it's difficult to clean up your reputation. Generally you would need to refrain from spamming for a period of months. It's not like there's someone you can call at Hotmail or Yahoo to help you out.
Also keep in mind if you have a dedicated server, it's your IP that's getting blocked. If using a shared host, you'll likely piss off the hosting company because you are sharing an IP with other users. And if you are sending mail using your ISP (AT&T, Sprint, etc.) outgoing mail server, you could find yourself no longer able to send emails.
Also, any reputable email service provider isn't going to allow someone to run email campaigns with a purchased or rented list. Because you would be damaging their reputation.