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Reply to Experience with Automated Email Campaigns?     
Old 01-12-2015, 04:55 PM   #1
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Brian Anderson on Experience with Automated Email Campaigns?
 
Join Date: May 2014
Posts:531
State: Brian Anderson is an Insurance Agent from Colorado
Experience with Automated Email Campaigns? Experience with Automated Email Campaigns?
Just posted a new article from Mike Ivory (link below) about the value of using automated email campaigns to regularly communicate with clients. If you have used this method, how has it worked for you, and what are the benefits and/or issues you have experienced? Was it hard to implement or populate the emails with good content?

Insurance Forums | How automated email campaigns are used to maintain meaningful client communication
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  Reply With Quote to Experience with Automated Email Campaigns?
Old 01-21-2015, 09:41 AM   #2
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webby on Experience with Automated Email Campaigns?
 
Join Date: Dec 2014
Posts:31
State: webby is an Insurance Agent from
Experience with Automated Email Campaigns? Re: Experience with Automated Email Campaigns?
The biggest problem we have had with our automated system (which we built from the ground up with our own technology ) is getting it to look good across all email clients. Outlook is the biggest offender for misplaced images!

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"Fun is like life insurance; the older you get, the more it costs." -Kin Hubbard
Phoenix Auto Insurance
  Reply With Quote to Experience with Automated Email Campaigns?
Old 01-21-2015, 04:12 PM   #3
viz
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viz on Experience with Automated Email Campaigns?
 
Join Date: Dec 2014
Posts:51
State: viz is an Insurance Agent from Undisclosed Location
Experience with Automated Email Campaigns? Re: Experience with Automated Email Campaigns?
Automated email campaigns are awesome! Your most valuable asset is your email list (current clients and prospects). They liked you enough to buy your product or sign up to your newsletter, they will be your best billboard.

Good content is just a click away! As an agent, you should already be a great resource of useful information, write about what you know that can truly help your clients. You help them and they will help you.

If your clients are budget conscience types, then write about ways they can save on their bills.

If your clients are the type to use their money to make money, send them information on that.

The biggest key is to know who your customer is and what it is that they want. Once you know that it is easy to find content to send to them as there are thousands of people already publishing that information. Take your pick of what to send them.

I hope that helps. Much success to you!
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  Reply With Quote to Experience with Automated Email Campaigns?
Old 01-23-2015, 08:04 PM   #4
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Join Date: Jan 2013
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State: blue_wynd is an Insurance Agent from Undisclosed Location
Experience with Automated Email Campaigns? Re: Experience with Automated Email Campaigns?
Any recommendations for a low cost, easy to use software? I heard mail chimp or constant contact is good?
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  Reply With Quote to Experience with Automated Email Campaigns?
Old 01-23-2015, 08:18 PM   #5
viz
Super Genius
viz on Experience with Automated Email Campaigns?
 
Join Date: Dec 2014
Posts:51
State: viz is an Insurance Agent from Undisclosed Location
Experience with Automated Email Campaigns?
Originally Posted by blue_wynd View Post
Any recommendations for a low cost, easy to use software? I heard mail chimp or constant contact is good?
I have used Mailchimp and GetResponse. Both are good. Mailchimp is a good place to start as it is Free for the first few hundred people on your list.
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  Reply With Quote to Experience with Automated Email Campaigns?
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