Exploring Market Potential of the LGBT Population

[Brian Anderson]

LIMRA released a new research brief showing the growing potential of the LGBT community as a market for financial products (link to article below).

Among the findings, 7 in 10 who identify as LGBT say they do not fully understand how recent Supreme Court rulings would affect their personal finances and workplace benefits.

If you are experiencing success working with the LGBT community, what are some tips that might help other agents and advisors break into this market?

Insurance Forums | Exploring the market potential of the LGBT population

 

[STIBROKER]

I am on it........currently on page one for gay life insurance..... Gay Life Insurance

 

[ewilkins]

I think the LGBT community could be a true money maker.

 

[Bob_The_Insurance_Guy]

If you can get in, then you will do well. The tough nut to crack is getting in. It's similar to the Hispanic community, Asian community, etc.