Thanks you guys for following up. Our close ratio last month was 18%. The average in our company and area was about 30%. This is for auto quotes (30% of quotes are converted to sales)
We've done virtually no advertising over the past several years...most of our leads have from for people doing searches through the State Farm website and finding us, drive by's, or referrals.
I'm starting to try different things to ramp things up as far as leads coming in...buying leads, seo
, ppc, etc. and am now trying to focus on how to improve our conversions on leads coming in. I know our sales skills could use some improvement and I wanted to know how you guys followup on leads. I'm new in the insurance business and have joined an existing agency as marketing/sales. It seems to me that simply not following up on quotes seemed wrong. Part of me has been saying (to myself) that once you make your quote and pitch to someone that they'll make their selection of which insurance provider to go with and that it's a wasted effort following up with them. Based on your comments it seems that we're missing out on not following up better. I'd be interested in hearing what your followup systems are...If you have a set system what do you do?? How often do you call them back?? do you email?? ect..and how often??
Our company doesn't provide any drip marketing system (State Farm) maybe it makes sense to look at constant contact or something like that also.
Sorry for the long response...Really appreciate your input.