Every week, agents ask me how to get the most out of their leads to maximize their marketing budgets.
My first question back to them is always whether they have a follow-up process
in place for the 90% of leads that don’t close on the first call. But even after you actually close a sale, there’s plenty of additional sales potential there that a lot of agents ignore. I always recommend that agents regularly cross-sell and ask for referrals to get the most from every lead.
Since we wrote a blog post about these two strategies, I’m curious how many agents here actively cross-sell their clients (and even leads who don’t buy) or ask for referrals – and how often you do it, if you do??
Our post shares some real-life scripts from other agents who contributed to our book, and I’d love to keep the conversation going here if anyone has cross-selling or referral scripts they’re willing to share.
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