G
Uh...not sure what to say. First thing I thought was, what kind of insurance are you selling?
- 924
It's really, really hard to decide what route to go when it comes to selling insurance.
The dignified, straight from the heart pitch has its appeal.
On the other hand, your pitch will grab attention. I'm just not sure it will grab the attention of the market you are looking for. MTV fans probably don't buy much insurance.
I would take the time and spend the money to find out what a group of your target people think of the ad. What other agents think would only be a starting point.
You might also consider inviting a half-dozen or more of your preferred clients for an event (lunch, maybe?) and ask them for advice on this -they would probably be flattered. More and more agents are putting together "advisory boards" of top clients for this purpose.
The dignified, straight from the heart pitch has its appeal.
On the other hand, your pitch will grab attention. I'm just not sure it will grab the attention of the market you are looking for. MTV fans probably don't buy much insurance.
I would take the time and spend the money to find out what a group of your target people think of the ad. What other agents think would only be a starting point.
You might also consider inviting a half-dozen or more of your preferred clients for an event (lunch, maybe?) and ask them for advice on this -they would probably be flattered. More and more agents are putting together "advisory boards" of top clients for this purpose.
- 4,716
I give that one an A+.
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This would appeal to younger male drivers. Is that your market?
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- 118
The ad seems aimed at the same market as the home page of your web site. how are you taking it to the "air-waves"
- 1,459
Win on price, lose on price. I realize that in your market price is probably how you start the relationship (same as health), just make sure that when you get 'em in the door, you create some value to keep the business on the books.
- 781
It's not my cup of tea. As others have said... win on price, lose on price. And that assumes you even have a price advantage to begin with.
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