FancyPants
New Member
- 3
I'm not an agent but I am a marketing person with sales experience in non-profit donations, cable sales, ad sales, B2B personnel sales, and marketing strategy. I'll break it down from that perspective.
Dialing for dollars is basically advertising. People ignore advertising by and large. The new way is content marketing. Mostly this is done on the internet, but you can do it IRL as well. Start by volunteering and/or donating money to local groups that are a bit under the radar. In my area there are park cleanup events every 6 months where volunteers go pick up dog poop and trash from a local park. Find something like this, donate $50 for plastic bags, volunteer a couple hours and start making contacts. This is way less time/money commitment than a Chamber of Commerce event, but more importantly, it demonstrates your personal values to the community and builds trust. Offer to look at seniors' insurance contracts to check for exclusions or pricing. You don't want to necessarily be selling to them, remember, you're just trying to build trust by being a community resource. What you're looking to do here is eventually get referred to their kids, grandkids and business contacts - a warm referral basically. Compare this to dialing for dollars where you get one shot vs. having multiple contacts with people over a long period of time.
Dialing for dollars is basically advertising. People ignore advertising by and large. The new way is content marketing. Mostly this is done on the internet, but you can do it IRL as well. Start by volunteering and/or donating money to local groups that are a bit under the radar. In my area there are park cleanup events every 6 months where volunteers go pick up dog poop and trash from a local park. Find something like this, donate $50 for plastic bags, volunteer a couple hours and start making contacts. This is way less time/money commitment than a Chamber of Commerce event, but more importantly, it demonstrates your personal values to the community and builds trust. Offer to look at seniors' insurance contracts to check for exclusions or pricing. You don't want to necessarily be selling to them, remember, you're just trying to build trust by being a community resource. What you're looking to do here is eventually get referred to their kids, grandkids and business contacts - a warm referral basically. Compare this to dialing for dollars where you get one shot vs. having multiple contacts with people over a long period of time.
