It's because the general agent contract level has largely been wiped out due to health care reform.
A year ago you'd be able to pick up GA
contracts at 25% with really no proof of production if you were a good talker.
Now you need to prove past production and very few health carriers are offering overrides. Two carrier I'll cite:
Assurant used to give out 25% GA
contracts and you'd hire sub-agents at 20%. Now Assurant pays GAs 14% but products can get 14% street = zero override.
Golden Rule used to offer Key Broker contracts if you could prove that you wrote 100 health cases in the past 12 months. Their new system is you must have written 1,000 Golden Rule cases in the past 12 months to quality.
Other carriers such as Cigna, Humana, almost every Blue Cross, etc...either do not give general agent contracts or will not offer new ones.