- 1,896
Maybe that tells you something about the content on your site ...
----------
I've been thinking about this since I posted, and I think that came across as antagonistic. What I really meant is:
Maybe your copy leads them to do what you want them to do (request a quote), but that's not what they want to do (they want more info on a particular subject first).
Again, you have the knowledge that they want. Put yourself in their shoes and ask:
What do they want?
What are they looking to have answered?
Why are they here?
What would I want to happen at this juncture? Am I ready to be quoted?
Remember, there is likely a significant tragedy that occurred to get them to search for a new broker. Most people will stick with "good enough" for a long time, until they have a real reason to search. It's just not high-priority for business owners vs. high-revenue producing tasks. SOMETHING BIG caused them to be looking, and they probably won't want to just jump right in, similar to a failed relationship - you're going to have to court them and prove you're different.
----------
I've been thinking about this since I posted, and I think that came across as antagonistic. What I really meant is:
Maybe your copy leads them to do what you want them to do (request a quote), but that's not what they want to do (they want more info on a particular subject first).
Again, you have the knowledge that they want. Put yourself in their shoes and ask:
What do they want?
What are they looking to have answered?
Why are they here?
What would I want to happen at this juncture? Am I ready to be quoted?
Remember, there is likely a significant tragedy that occurred to get them to search for a new broker. Most people will stick with "good enough" for a long time, until they have a real reason to search. It's just not high-priority for business owners vs. high-revenue producing tasks. SOMETHING BIG caused them to be looking, and they probably won't want to just jump right in, similar to a failed relationship - you're going to have to court them and prove you're different.
coomesinsurance
Expert
Well said. Thank you. I'm in a similar position with my website right now, although its still very new, but I really appreciate this advice.
- 742
Where does this traffic come from? Based on your past threads, I'm assuming it is paid traffic? You did not get 232 visitors from SEO with a new site like I believe you mentioned.
Assuming it is paid PPC traffic, or media---it is not a stretch to get that number of clicks and have zero conversions. It would be helpful to see your site...feel free to PM me or make it public. PPC for a new marketer is rough...you will get taken very quickly. I dropped $10k learning ppc--with no return. Confirm this is PPC and show your site...that is the only way you can get good advice...the above scenario based on a tragedy is not likely relevant in your lead gen funnel.
Similar threads
