Get Referrals from Lawyers That Offers Wills

Pre-Paid Legal · 10-20-2009, 05:22 AM

Lots you know. We have several case's invoing obama.

Originally Posted by TRSecurity

I'm not offering an opinion on the Pre-paid legal idea - I just want to point out that the company has had some negative press lately.

Cornelius · 10-20-2009, 08:35 AM

The SEC issue is a fact finder issue which can be read about at Yahoo Finance sym: PPD or right here.

Pre-Paid Legal Services, Inc. - PPD Announces Inquiry

Mac1958 · 10-20-2009, 02:48 PM

Marketing to professionals like attorneys, trust officers, CPA's, etc., is best done by NOT "marketing" to them.

These people are too savvy to trust their clients to some guy who "marketed" to them. They're not going to put their reputation on the line with someone they just met.

Find your nearest Rotary and join it. Then become active in the group, you can't just sit in the back of the room or run out the door right after lunch. Nor can you sit next to an attorney and shove your business card in his face.

These people (understandably) need to get to know you personally. Let them see you donating time to a Rotary project helping underprivilidged kids or building a wheelchair ramp for a shut-in senior. Let them see you being selfless - it tells them that you'll probably behave the same way in a business environment.

Once you get to know each other, ask them questions about what they do, how they do it. I have a 75/25 rule: I make sure they're talking about themselves 75% of the time, and they dang near have to drag out of me what I do.

The worst thing that will happen is that you have helped someone who needed help. The best thing that will happen is that you'll EARN a reputation as a giving, sincere, caring local professional. You can't buy that reputation with ads or direct mail.

If you want a quick buck, that's one thing. If you want to fly with the eagles, you have to be smart, committed and patient.

...

JustinUpright · 10-20-2009, 04:28 PM

Originally Posted by Mac1958

Marketing to professionals like attorneys, trust officers, CPA's, etc., is best done by NOT "marketing" to them.

These people are too savvy to trust their clients to some guy who "marketed" to them. They're not going to put their reputation on the line with someone they just met.

Find your nearest Rotary and join it. Then become active in the group, you can't just sit in the back of the room or run out the door right after lunch. Nor can you sit next to an attorney and shove your business card in his face.

These people (understandably) need to get to know you personally. Let them see you donating time to a Rotary project helping underprivilidged kids or building a wheelchair ramp for a shut-in senior. Let them see you being selfless - it tells them that you'll probably behave the same way in a business environment.

Once you get to know each other, ask them questions about what they do, how they do it. I have a 75/25 rule: I make sure they're talking about themselves 75% of the time, and they dang near have to drag out of me what I do.

The worst thing that will happen is that you have helped someone who needed help. The best thing that will happen is that you'll EARN a reputation as a giving, sincere, caring local professional. You can't buy that reputation with ads or direct mail.

If you want a quick buck, that's one thing. If you want to fly with the eagles, you have to be smart, committed and patient.

...

Ah true networking. I agree 100%. You have to have a personal relationship with people if you want them to help you. We help people we like.