Books That Every Agents Should Read ?

What are some important books that you think every agent needs to read?

I've been recommending some books, but wanted to check with you all and see which books you recommend other agents to read.

Everything you can get by John Savage.
Everything you can get by Burt Meisel.
Integrity Selling by Ron Willingham,
Prospecting Your Way to Sales Success by Bill Good.
The Wedge of Randy Schwantz.
The Brand Called You by Peter Montoya.
 
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All of the books mentioned so far are good but don't forget:

The Sneeches and Other Stories by Dr. Suess

Oh the star-bellied sneeches had bellies with stars. The plain-bellied sneeches had none upon thars...

Also the Millionaire Next Door is a great book not only to guide yourself but also to understand how self-made millionaires think differently than 2nd and 3rd generation millionaires.
 
What are some important books that you think every agent needs to read?

I've been recommending some books, but wanted to check with you all and see which books you recommend other agents to read.


For me a just out of college somewhat smart aleck know it all it was:

How to Win Friends and Influence People

Still good to reread every couple of years.It's the salesman's equivalent of the English 101 text book.
 
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