Business Cards
- Thread starter WWYLB1113
- Start date
People don't "read" a business card. They scan it the first time they see it (and maybe scan it again when they file it away), and then when they need your contact information, they look at a specific place on the card for that info.
So, keep your design simple and to the point. Keep lots of white space (empty space) so it looks clean and uncluttered. When someone scans your card the first time, have them see what you want them to see, which is your name and a tagline.
A tagline puts your best foot forward. It's what you want the client to know, something the client is interested in, and something you can deliver. It's a value proposition. A tagline can be something like "Best Auto Insurance Rates" or "Independent Agent representing 30+ Companies", or "20 years experience". If you do niche marketing, a great tagline can be something like "Experts in Health Insurance", or "Specializing in Small Business Commercial Insurance".
That's all your client really wants to scan - your name and what you can provide to them.
Later, if they need your phone number, fax, email, company name, website url, physical address, etc., they know the traditional places on the business card to find it.
Other than that, the only other thing you might put on a business card is your logo, or your brand colors. Any more than that just clutters, causes them not to see your tagline, or frustrates. If you are starting out and don't have a logo or brand colors, don't worry about it. A simple black and white business card is stunningly classic, and extremely readable. Ask your printer for examples.
Lastly, don't spend a lot of money on high-end printing for your business cards, letterhead, flyers, etc., if you are just starting out. In the 1980's maybe it was very important. Today, having a website and custom domain name are more important than printed materials (for instance, make your email come from "[email protected]" not "[email protected]"). But most of all, don't spend a lot of money & time making office preparations when you can be selling. It's too easy to get in over your head with preparations, and never get down to selling.
So, keep your design simple and to the point. Keep lots of white space (empty space) so it looks clean and uncluttered. When someone scans your card the first time, have them see what you want them to see, which is your name and a tagline.
A tagline puts your best foot forward. It's what you want the client to know, something the client is interested in, and something you can deliver. It's a value proposition. A tagline can be something like "Best Auto Insurance Rates" or "Independent Agent representing 30+ Companies", or "20 years experience". If you do niche marketing, a great tagline can be something like "Experts in Health Insurance", or "Specializing in Small Business Commercial Insurance".
That's all your client really wants to scan - your name and what you can provide to them.
Later, if they need your phone number, fax, email, company name, website url, physical address, etc., they know the traditional places on the business card to find it.
Other than that, the only other thing you might put on a business card is your logo, or your brand colors. Any more than that just clutters, causes them not to see your tagline, or frustrates. If you are starting out and don't have a logo or brand colors, don't worry about it. A simple black and white business card is stunningly classic, and extremely readable. Ask your printer for examples.
Lastly, don't spend a lot of money on high-end printing for your business cards, letterhead, flyers, etc., if you are just starting out. In the 1980's maybe it was very important. Today, having a website and custom domain name are more important than printed materials (for instance, make your email come from "[email protected]" not "[email protected]"). But most of all, don't spend a lot of money & time making office preparations when you can be selling. It's too easy to get in over your head with preparations, and never get down to selling.
Last edited:
Similar threads
