Car Magnets

[GeminiGroup]

When I see a car with a magnet, especially a cheap one, the only word that comes to mind is "loser."

So true.................

 

[RJT Consulting]

Interesting to see the comments on this post. I use car magnets. All of my agents use them as well. I also pay individuals to use them on their vehicles. I would say, on average, we get 10-15 leads a month from them. All of my staff are required to ask how a person heard about us when they call so that we know what is and is not working. Our magnets are not cheap so they tend to last quite a while. As long as they are bringing in business we will continue to use them.

 

[pcbinsurance]

"MAGnificent" post!!!!!!!

 

[Mattschmidt]

Interesting to see the comments on this post. I use car magnets. All of my agents use them as well. I also pay individuals to use them on their vehicles. I would say, on average, we get 10-15 leads a month from them. All of my staff are required to ask how a person heard about us when they call so that we know what is and is not working. Our magnets are not cheap so they tend to last quite a while. As long as they are bringing in business we will continue to use them.

I agree that this may work in certain areas. I think it s up to the individual agent and how creative they can get with it. I love your idea how you pay others to drive with your car magnets. Great way to get some extra prospects

 

[0b1kanobee]

If I were going to use auto magnets I would advertise for auto/homeowners and submit the business to a local P&C guy for him/her. I could do a direct transfer right there on the spot or get their name and phone number (whatever) and someone from the office will call them back momentarily.

Once that is done I now have a potential prospect for things I do. I'd more or less just be acting as a lead generator. Once it's done you call back the customer with a customer satisfaction type survey and offer quotes/review for life, health, whatever.

I could see that working as long as no laws were violated.

 

[GoCubsGo]

This photo was in another thread. A car magnet with this picture and your phone number underneath might get some attention. Not sure it would pass compliance.

 

[johnsharp]

I don't know if it truly worked but it really looked cool when we drove our jeep liberty around.

When I was a captive agent I went out and bought a jeep liberty to put a car wrap on and I wrapped the entire car from front bumper to back bumper. It looked pretty snazzy and was a nice tax break for the year to.

But to answer the question they problably don't get you ton of business knocking your doors down but it does build brand awareness.

 

[moonlightandmargaritas]

...but it does build brand awareness.

Unless you've got the size budget that McDonalds, Coca Cola and others of their ilk have, spending your money building "brand awareness" is a HUGE waste of money and time.

Small businesses (including insurance agents) should use their marketing budgets solely on direct efforts that produce sales. Anything else is a waste of money.

 

[GreenSky]

No need to worry about John. His only goal was to get his signature. He sells marketing services.

Rick

 

[oneinsurance4u]

The work for my A/C company so I will give them a try for insurance.