billlacombe
Expert
"I am sure I should do all of these"
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I would avoid doing #3 and #4.
Certainly there is nothing wrong with letting your friends and family know what you do and you should get business that way (and then, hopefully many referrals).
I agree. #3 and #4 could be too intrusive.
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Sending out to Facebook is important in that it lets your friends and family know what you're doing and there is potential to be top of the mind when they start looking for insurance. That being said, probably not the best way to get business because most college kids are struggling with debt after college and don't usually look to get insurance right away..
Maybe try joining network organizations like chamber of commerces for your city or local after work networking meetings. Places like that get you in front of people and makes it easier to sell than just straight cold-calling..