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Business cards are a mini billboard if done right. They are a throw away if not.
Telephone pole signs, yard signs, have got to be the worst marketing idea ever.
Flyers work if hand delivered, not if placed under windshields. I do know people who have gone out in the early AM and affixed flyers to the front door of businesses.
Radio, TV is expensive with low return.
Pens, magnets, etc are fine but you can probably get more bang for your buck in other ways.
Internet leads require a lot of skill & picking the right company. You might want to avoid that until you have the cash and ability to make it work for you.