AfroPope
Expert
Hi all,
Just got my licenses for both Oregon and Washington L&H a while back and have started selling. Wrote a decent amount of business my first week but am hungry for more.
A large part of my agency's lead generation, though not all of it, comes from cold calling and door knocking. I personally have better luck with door-knocking, but I find both of these to be unbelievably tedious and feel like there are far better ways to spend my time (DISCLAIMER: If there aren't, let me know. I'm trying to form good habits early) given that I've had days where I've made over 200 calls in six hours - WITH a DNC screener - and generated maybe three leads and one tiny sale. Part of this, no doubt, is my inexperience with cold calling, but even so I just don't like those numbers.
Could someone link me, tell me, or generally direct me to lead generation tactics that'll work for me? Most of what I've found through searching through the forums is directed at independent agents, which I am not. One thought that I have is that I am the youngest agent in my office - I think everyone else is over thirty, most are over forty, and I'm in my mid-twenties - and people my age need Life Insurance and Health Insurance just as much as anyone else (though naturally I don't have the same "in" with them that I would with T65 Med Supp clients). My thought is that I could use this "niche" somehow - being in my twenties, living in a city where the median age is 36, etc - to generate sales that other agents can't get to.
This is currently just a half-assed idea I had after learning that almost all of my agency's African-American clients have the same agent, who's also black, most of the clients we have who are Russian Immigrants or Asian Immigrants work with an agent with their respective demographic backgrounds, and so on and so forth. However I have no idea how to take this from "idea" and put it into practice, so any ideas anyone else has would be great.
Thank you in advance. I'm off to browse the book recommendation threads!
Just got my licenses for both Oregon and Washington L&H a while back and have started selling. Wrote a decent amount of business my first week but am hungry for more.
A large part of my agency's lead generation, though not all of it, comes from cold calling and door knocking. I personally have better luck with door-knocking, but I find both of these to be unbelievably tedious and feel like there are far better ways to spend my time (DISCLAIMER: If there aren't, let me know. I'm trying to form good habits early) given that I've had days where I've made over 200 calls in six hours - WITH a DNC screener - and generated maybe three leads and one tiny sale. Part of this, no doubt, is my inexperience with cold calling, but even so I just don't like those numbers.
Could someone link me, tell me, or generally direct me to lead generation tactics that'll work for me? Most of what I've found through searching through the forums is directed at independent agents, which I am not. One thought that I have is that I am the youngest agent in my office - I think everyone else is over thirty, most are over forty, and I'm in my mid-twenties - and people my age need Life Insurance and Health Insurance just as much as anyone else (though naturally I don't have the same "in" with them that I would with T65 Med Supp clients). My thought is that I could use this "niche" somehow - being in my twenties, living in a city where the median age is 36, etc - to generate sales that other agents can't get to.
This is currently just a half-assed idea I had after learning that almost all of my agency's African-American clients have the same agent, who's also black, most of the clients we have who are Russian Immigrants or Asian Immigrants work with an agent with their respective demographic backgrounds, and so on and so forth. However I have no idea how to take this from "idea" and put it into practice, so any ideas anyone else has would be great.
Thank you in advance. I'm off to browse the book recommendation threads!