In my area, very hard-hit by the economy and the impending implosion of the state government, in the past year I've seen just over a dozen ex-RE and ex-mortgage guys and gals get a CA license and either join an existing agency, or sign up with Aflac, or go independent.
So far only two of them are doing well enough to have stayed in the biz. The problem with RE and mortgage people is that they come from a culture where basically the business came to them, they didn't have to do a huge amount of daily prospecting.
You could sit an open house for a listing agent and pick up a couple of prospective buyers each Sunday. Or if you were a loan broker, you only need a small cadre of REs to refer to you... and it was relatively easy to find and market to the RE sector.
A lot of these people have little experience in cold calling and doing a lot of
B2B or F2F networking or door-knocking.
I believe that if you don't like prospecting (or are no good at it) it is a lot harder to be successful in the insurance business.
I don't care what line you sell and for which carrier. If you can spend one third to one half of each day making cold-calls to get leads, or calling semi-warm purchased leads, your odds for success are mediocre at best.
I believe that this biz is often (not always) 50% prospecting, 25% sales ability, and 25% product knowledge. It makes no difference how good you are at the second two, if you can't do the prospecting well, this is going to be a difficult road for you to travel.
So before you ask what you should sell or whom you should sell for, make sure you have the abilities needed no matter no matter what it is that you decide to sell.