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Guest
Guest
I’ve had several agents ask me this question.
Is this business worth it?
I’ve always answered with an emphatic yes! As long as you don’t fall victim to the mistakes made in this scenario.
You get licensed, buy leads, invest in tools, basically spend a chunk of money haphazardly, speak to client after client without writing a sale, and see zero dollars in return for it.
That must be frustrating.
But what if you decided to plan before you jumped in the water?
What if you put your money where your mouth is?
Or, where your mouth was when you said, “I’m going to get licensed, buy leads, sell and be successful!”
The problem I see is that people get licensed, buy leads and don’t sell. I know that many agents don’t know how to sell, which totally surprises me. That’s like cutting tin with a plastic knife, not impossible, but man is it sloppy and difficult.
So is it worth it? Obviously, not the hard way (if you ultimately fail and give up), and maybe that’s why the failure rate is so high in this business, we’re just repeating the same mistakes.
What if there was a way to avoid discouragement and frustration?
Wouldn’t that be great! Well there is, invest in you and your career, but invest where it counts the most.
1. Time: Take the time to plan your attack, each step and what it will take to succeed. Write a business plan. And you’ll need to know your products (competitors too) and some underwriting. The insurance companies have webinars, training and on demand videos to teach you their products and procedures, or at the very least, read a brochure, it only takes time. Invest time wisely and it will return more than you can imagine in both confidence and accomplishment.
2. Education: The more you learn, the more you will earn. If you can take away just one or two insights from a book, DVD, CD or seminar and it equates to you making more sales (and money) for the rest of your career, isn’t it worth it? Example: I’m a national sales trainer, been selling over 20 years and I still buy (and read) the books, listen to audio CD’s in my car, watch success/sales DVD’s, go to seminars and keep learning so I can keep earning.
3. Tools: Choose your tools wisely. Spend on only what you need, keep an eye on what’s going out of your wallet right away. You want incoming funds, not outgoing. And realistically, what do you really need to write sales? A computer, an internet connection, a phone and a pen and paper. Hey, don’t we have this stuff already in our homes or businesses? It’s like our own acres of diamonds. While I agree that fancy tools may make your sales life a bit easier, it’s not essential for success. Brokers wrote sales ten years ago when none of this technology was available, so why can’t you!
So do you think it’s worth it? Hopefully, but more so if you do it right.
Invest in your career.
You don’t have to take a lot of money out of your pocket in order to succeed. Ever heard the expression, work smarter, not harder? Smart is not struggling, smart is being prepared and applying a system that works. Does a company "wing it" or have they done their homework (a business plan) to stack the odds in their favor? You should mirror what works, not what fails.
Remember you want to be a broker, not be broker than everyone else!
Is this business worth it?
I’ve always answered with an emphatic yes! As long as you don’t fall victim to the mistakes made in this scenario.
You get licensed, buy leads, invest in tools, basically spend a chunk of money haphazardly, speak to client after client without writing a sale, and see zero dollars in return for it.
That must be frustrating.
But what if you decided to plan before you jumped in the water?
What if you put your money where your mouth is?
Or, where your mouth was when you said, “I’m going to get licensed, buy leads, sell and be successful!”
The problem I see is that people get licensed, buy leads and don’t sell. I know that many agents don’t know how to sell, which totally surprises me. That’s like cutting tin with a plastic knife, not impossible, but man is it sloppy and difficult.
So is it worth it? Obviously, not the hard way (if you ultimately fail and give up), and maybe that’s why the failure rate is so high in this business, we’re just repeating the same mistakes.
What if there was a way to avoid discouragement and frustration?
Wouldn’t that be great! Well there is, invest in you and your career, but invest where it counts the most.
1. Time: Take the time to plan your attack, each step and what it will take to succeed. Write a business plan. And you’ll need to know your products (competitors too) and some underwriting. The insurance companies have webinars, training and on demand videos to teach you their products and procedures, or at the very least, read a brochure, it only takes time. Invest time wisely and it will return more than you can imagine in both confidence and accomplishment.
2. Education: The more you learn, the more you will earn. If you can take away just one or two insights from a book, DVD, CD or seminar and it equates to you making more sales (and money) for the rest of your career, isn’t it worth it? Example: I’m a national sales trainer, been selling over 20 years and I still buy (and read) the books, listen to audio CD’s in my car, watch success/sales DVD’s, go to seminars and keep learning so I can keep earning.
3. Tools: Choose your tools wisely. Spend on only what you need, keep an eye on what’s going out of your wallet right away. You want incoming funds, not outgoing. And realistically, what do you really need to write sales? A computer, an internet connection, a phone and a pen and paper. Hey, don’t we have this stuff already in our homes or businesses? It’s like our own acres of diamonds. While I agree that fancy tools may make your sales life a bit easier, it’s not essential for success. Brokers wrote sales ten years ago when none of this technology was available, so why can’t you!
So do you think it’s worth it? Hopefully, but more so if you do it right.
Invest in your career.
You don’t have to take a lot of money out of your pocket in order to succeed. Ever heard the expression, work smarter, not harder? Smart is not struggling, smart is being prepared and applying a system that works. Does a company "wing it" or have they done their homework (a business plan) to stack the odds in their favor? You should mirror what works, not what fails.
Remember you want to be a broker, not be broker than everyone else!
