My opinion (for what it's worth) is that you need a contract with Blue Cross, Blue Shield and Health Net, including the Farm Bureau program through Health Net.
You will not place much with either of the Blues because that's what 75% of the people already have. However, I think the Health Net has better plans and you can "out compete" many other agents.
Now for people on
Cobra or on their spouses group, you can help them with any of the 3 carriers. Most people really should be on
HSA plans and each of the companies have their place. Blue Cross covers all recommened preventative care but this won't really interest anyone unless they are close to or over 50.
Blue Shield might be competitive with their
HSA 4000 but usually is higher priced than the same plan through Health Net.
The Farm Bureau program covers maternity with a max out of pocket of $3,600 but their other
HSA plans without maternity go as low as $1,750.
Hope that helps.
Rick