Health Insurance Marketing

DJM · 03-04-2009, 10:39 PM

Yard signs and walk n talks are what have worked best for me.

sourcepros · 03-05-2009, 12:43 PM

Form alliances with other insurance/real estate/mtg/etc/accountants professionals who work with the public on a daily. Create brochures/biz cards to leave in their office.

arnguy · 03-05-2009, 04:09 PM

In my local library, the librarians wear a button that says, "Ask Me." Also, I have seen those herbalife dorks with signs on their cars that say, "I lost 20 pounds---ask me how. Call 215-555-5555." Of course, you could go around and tear doen the Mega signs from the telephone poles and replace them with your own classy sign.

SportsNut · 03-05-2009, 06:49 PM

Originally Posted by arnguy

I have seen those herbalife dorks .

Arnguy... please go easy with the critically harsh language of these lovable herbal life creatures. They are trying to save this planet one fat person at a time.

arnguy · 03-05-2009, 07:56 PM

Originally Posted by SportsNut

Arnguy... please go easy with the critically harsh language of these lovable herbal life creatures. They are trying to save this planet one fat person at a time.

You're right. I am sorry!

seanger · 03-28-2009, 11:40 AM

Has anyone ever used Dan Kennedy's marketing, sales letters, ads,etc?
Would like info.
Thanks,
Sean G

hawkhays · 03-29-2009, 02:09 PM

Well put. I agree with you. A lot of agents plan, plan, plan but you also have to work, work, work. Some wear themselves out planning but never work.

Pfred · 04-19-2009, 12:20 PM

Start with your friends and relatives. Make your mistakes there. Then start with internet leads and walk and talk everywhere you go - all the time. Find out which internet lead companies sell the same leads to several different agents. Drop them. When you get people that ask you, "Why do you people keep bothering me?" it's time to switch lead companies. If you can, find out when that person made their inquiry. If it was 4 - 5 months ago, you know the lead company is selling the same leads over and over. (Yeah, some of them do that.)

Don't sign with a company that won't give you a release, and don't accept advances on health insurance. (Advances are money paid to you before the application is approved. Because so many health applications are rejected by the company, you will end up in a situation where you owe the agency a small fortune.)

Don't sell the the prospect a policy they can't afford. They will let it lapse and you will be charged back for the commission.

When you have a good lead, work it immediately. Best way to work it is to sell both life and health. That way you can tell your prospect that you have them covered when they get sick and when they die. Really push for referrals. Don't just get a name. Insist that your prospect call at least five friends or relatives while you are there with your already completed and signed health or life application. Make that prospect hand you the phone. When you have the new prospect on the phone, force them to agree to an appointment time. Be sure that the spouse is going to be there. If the new prospect refuses to co-operate, keep talking until they hang up on you. Then move on to the next one. Keep all five phone numbers so that you can call them back later.

Learn to play killer golf. Then join a Country Club and play with the high rollers: Doctors, Lawyers, and the super spenders. Let them win five rounds out of six, so they really think they have done something. Keep doing this, and then ask each one of them about their insurance coverage and tell them they need a professional review.

Sound Crazy? Well, the last two paragraphs exaggerate a wee bit. There are people in this business who make 1 - 2 hundred thousand a year. They go at it hard, all the time, and can read the people they deal with. You can't take no for an answer, AND IF YOU DON'T CLOSE THE FIRST TIME YOU ARE WITH THE PROSPECT, CHANCES ARE YOU HAVE WASTED YOUR MONEY - THE CLOSE WON'T HAPPEN. Sell on the first visit.

Heck, you say, only a jerk would do that! Well. I agree - but you have to have lots of energy, and be persistent to survive in this market. Oh, it helps to know your product so well that you have the right answers when they are asked.

And finally, remember, it is your license, not the company(ies)

you sell for.

*STIBROKER@AUSTIN.RR.COM* · 04-19-2009, 12:54 PM

Originally Posted by Pfred

Start with your friends and relatives. Make your mistakes there.

Yea.....nothing like having your family and friends mad at you.......but will save you a ton of money at Christmas......

agentbuilder · 04-20-2009, 10:31 PM

If you do business cards make them magnets. I use these and it seems to work

CHUMPS FROM OXFORD · 04-20-2009, 11:05 PM

"Insist that your prospect call at least five friends or relatives while you are there with your already completed and signed health or life application. Ask your client to cook dinner for you and wash your car. Make that prospect hand you the phone. When you have the new prospect on the phone, force them to agree to an appointment time. Be sure that the spouse is going to be there. If the new prospect refuses to co-operate, keep talking until they hang up on you. When they hang up...call them back and call them a dirty word. Then move on to the next one. Keep all five phone numbers so that you can call them back later.

SNL skit...Right?

Warning:Parts of this post were altered in an effort to....now I forgot. This whole thread is goofy.

somarco · 04-21-2009, 07:59 AM

Pressure tactics will get you sales but not clients. Once you understand the difference you will learn how to succeed.

Maria · 04-22-2009, 03:42 PM

Hey all,

My name is Maria and I wanted to tell you guys about a lead source I found. Her company is Lisa's Leads. She is a young professional that telemarkets any county that you want. She has a very personal relationship with all her clients and is dedicated to quality service. This is the best lead company I have found in along time, and that is hard to find. She will work with any criteria that you want. If you request credit for something she will review the recording. If she doesn't feel like the lead was bad she will send the recording to you. The only reason I am writing this is because she is such a pleasent young woman and she needs help with her business growing. If you are looking for a more personal relationship with your lead company please call Lisa Stroh at 949-697-1193. Please tell her Maria referred you!

Thanks,
Maria
- - - - - - - - - - - - - - - - - -
Regarding Lisa's Leads- She also has a real time app system and you came log in to view how your order is progressing. She can also send your orders to you in PDF or CSV files or fax them over if you like.

She has also been in the lead generating business 5 yrs before starting her own company.

Thanks,

Maria

stevecav · 04-22-2009, 09:55 PM

I have found that if you can find things that leverage your time, you will greatly increase your chances of success. I have found some technology that has really enhanced my business. The first is IDA, which allows you to automate your emails and really get a grasp on your prospects. The other is a voice broadcaster, which will leave thousands of messages advertising your business for very little money. I have a couple of sites you can look at if you are interested.

stuy119 · 04-23-2009, 12:22 AM

How can you market to people you don't know?

You have to build a presence and a name for yourself. Seek out people you can build a relationship with, and have them introduce you to their clients and friends.

When you cold call, after you sign a new deal, review the things you said you would do (and have done) AND ASK FOR OTHERS WHO WOULD BE A GOOD FIT. Don't be shy in this, but business owners talk with other business owners.

And act like a business owner, not a salesman/woman.

somarco · 04-23-2009, 07:42 AM

Is it just me, or do Maria's and Steve's first post seem like blatant solicitation?

DT1970 · 04-23-2009, 08:29 AM

Originally Posted by somarco

Is it just me, or do Maria's and Steve's first post seem like blatant solicitation?

Yep

CHUMPS FROM OXFORD · 04-23-2009, 09:25 AM

"Lisa's Leads" The name alone will keep people away.

Markingriffin · 04-23-2009, 09:32 AM

Originally Posted by somarco

Is it just me, or do Maria's and Steve's first post seem like blatant solicitation?

I agree! It is spam or they want to earn an referral fee.

Also if any of you are looking to buy a new car, my free Joe will hook you up. Just tell him that I sent you to him and he will give me $100 bucks. He will give you a really good deal on a crappy car. But I will get my $100 bucks referral. Be sure and tell him that I sent you. I need to go to all the places that I can on the web and recommend Joe the carsaleman, so I can get my 100 bucks. His phone number is 1-800-yourasucker. My friend Joe has been a car saleman for 2 weeks now. He is great. Also be sure and not ask to speak to others that he has already told a car to. Also don't do a google search on him. Everyone lies about him. But be sure to tell him that I sent you to him. LOL

somarco · 04-23-2009, 09:41 AM

Isn't Lisa Leads a porn star?