Got this email from Humana. Does anyone know what law/guidance they are referencing?
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Website / Marketing Material Guidelines for Federal or State-Based Exchange Products
Agents should be aware of all applicable laws regarding the creation and use of websites and marketing materials as well as their obligations under such applicable laws. It is important to know that when creating any logos, websites or other marketing materials, agents should not misrepresent themselves by intending to resemble any federal or state agency, or the healthcare exchange/marketplace (e.g., Healthcare.gov or state-based exchanges).
In addition, agents should not create any name, logo, symbol, or website address of any kind which is similar enough to mislead a consumer into believing that it is a direct pathway for the purchase of qualified health plans offered on state and federal exchanges/marketplaces as authorized under the Affordable Care Act.
All websites created and maintained by an agent/agency must be clear that it is not a direct pathway for the federal and state-based Marketplaces, so as not to mislead consumers.
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Website / Marketing Material Guidelines for Federal or State-Based Exchange Products
Agents should be aware of all applicable laws regarding the creation and use of websites and marketing materials as well as their obligations under such applicable laws. It is important to know that when creating any logos, websites or other marketing materials, agents should not misrepresent themselves by intending to resemble any federal or state agency, or the healthcare exchange/marketplace (e.g., Healthcare.gov or state-based exchanges).
In addition, agents should not create any name, logo, symbol, or website address of any kind which is similar enough to mislead a consumer into believing that it is a direct pathway for the purchase of qualified health plans offered on state and federal exchanges/marketplaces as authorized under the Affordable Care Act.
All websites created and maintained by an agent/agency must be clear that it is not a direct pathway for the federal and state-based Marketplaces, so as not to mislead consumers.