Interesting article in Benefits Selling on AFLAC
For the first half of the year, Aflac sales in Japan were up more than 50 percent.
We’re working with new product lines and the Japanese consumer seems as favorable (or more favorable) toward the Aflac brand and products than ever. Keep in mind: Every citizen of Japan has government-sponsored major medical. Over time the Japanese government has put in larger and larger co-pays to the point where it went from none to 10 percent, 20 percent, and now we’re at a 30 percent co-pay. So the need for Japanese people to have our type of products [is greater than ever].
We feel so strong about our position going into national health care [in the States]. Our experience in Japan has lead us to insure 25 percent of the population there.