Originally Posted by mschlange
If you bothered to scroll down to the bottom of the page there is a disclaimer?
This disclaimer is approved and allows me to use Marketplace in my name.
Many other agencies use a similar disclaimer on their sites.
How many businesses use the term Marketplace outside of healthcare?
Marketplace doesn't mean insurance but a place where you can buy various products. I sell various product to clients and be a one stop marketplace.
Sorry buddy, but the required disclaimer is a different issue. We all have that.
Rational thinking and gov't rules never mix well.
You may want to read up on the CMS marketing guidelines:
Naming Your Business or Website
Business or Website Name Restrictions
The 2017 Payment Notice requires agents and brokers assisting
consumers with Marketplace transactions to refrain from
marketing or conduct that is misleading [45 CFR 155.220(j)(2)(i)].
• We interpret this FFM standard of conduct to extend to the
naming of businesses and websites associated with agents,
brokers, or web-brokers. The use of “Exchange,” “Marketplace,” or
other words in a name or URL that would reasonably cause
confusion with a federal program or website may be considered
In the 2017 Letter to Issuers, CMS reminded agents, brokers, and
web-brokers of its interpretation that the FFM standard of conduct
45 CFR 155.220(j)(2)(i) extends to the use of “Marketplace” or
“Exchange” in the name of their businesses or websites.
• If an agent or broker assists a consumer with Individual Marketplace
QHP or an employer or employee with SHOP Marketplace plan
selection through a non-FFM website, a standardized disclaimer
must be prominently displayed to indicate the website is not the FFM
website, and include an active link to HealthCare.gov [45 CFR
• The 2017 Letter to Issuers dated February 29, 2016 can be found at:
Scroll down to 45 CFR 155.220(j)(2)(i)
(2) Standards of conduct. An individual or entity described in paragraph (j)(1) of this section must -
(i) Provide consumers with correct information, without omission of material fact, regarding the Federally-facilitated Exchanges, QHPs offered through the Federally-facilitated Exchanges, and insurance affordability programs, and refrain from marketing or conduct that is misleading (including by having a direct enrollment Web site that HHS determines could mislead a consumer into believing they are visiting HealthCare.gov), coercive, or discriminates based on race, color, national origin, disability, age, sex, gender identity, or sexual orientation;