After being laid off from my current carrier I have decided to try and make the leap to aquire some of my own group business. (Health & Vol benefits)
I'm in the process of building a website to lend some credibility to the business but was wondering if you guys can offer some advice on the best way to prospect small to very meduim sized groups. I realize calling on businesses is probably going to have almost nothing in common with calling on the brokerage community.
I have been given the impression that purchasing group leads are not a big help. I have a small marketing budget but I am not under the assumption that this will actually bring in any business.
After being laid off from my current carrier I have decided to try and make the leap to aquire some of my own group business. (Health & Vol benefits)
I'm in the process of building a website to lend some credibility to the business but was wondering if you guys can offer some advice on the best way to prospect small to very meduim sized groups. I realize calling on businesses is probably going to have almost nothing in common with calling on the brokerage community.
I have been given the impression that purchasing group leads are not a big help. I have a small marketing budget but I am not under the assumption that this will actually bring in any business.
Thanks for your time- Sean
CPS and a marketing plan could be very helpful. we have been in this same market and expanding since 2002.
Door to door visits may help and of course the cold call that is very common. You can also get some referrals from friends and relatives that do not require any fees.