Insurance Agent Forum

[MJ1]

Horse Market- This is a untapped market, I find that the average policy premium for auto and home is about $1000.00 more and I get the opportunity to up sell other coverages. I get good referrals from this market. I have also been invited to speak at horse club meetings. To access this market I set up a table at different horse events in my area, I am also going to start setting up a table at different feed stores on Saturdays. I am trying to start a direct mail campaign.

Coverage you can sell to the horse market:
Livestock Liability
Medical/surgery
Mortality
Business- stable, riding lessons, trail riding clubs

Anybody else have imput on this market

[The New Guy]

Originally Posted by MJ1

Horse Market- This is a untapped market, I find that the average policy premium for auto and home is about $1000.00 more and I get the opportunity to up sell other coverages. I get good referrals from this market. I have also been invited to speak at horse club meetings. To access this market I set up a table at different horse events in my area, I am also going to start setting up a table at different feed stores on Saturdays. I am trying to start a direct mail campaign.

Coverage you can sell to the horse market:
Livestock Liability
Medical/surgery
Mortality
Business- stable, riding lessons, trail riding clubs

Anybody else have imput on this market

I didn't know horses could read.

Yet another niche market that you could do well with. I use to sell gift merchandise at horse expos, and met some of the nicest people. I also found that many horse owners tend to be self-employed, at least the ones with the $25,000 plus horses.

I helped a friend of mine re-locate to Ocala Florida once, and had the pleasure of driving two of their racing horses in my trailer. One was worth $200,000, and the other was $300,000. Talk about being nervous behind the wheel. They bought into this 60 acre operation with a common track and boarding facility in the middle, shared by three other owners. Each owner had 5 acres to build on. The horses lived a better life than I did.


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[MJ1]

Other horse market ideas

-Put logo with number on the side of Ferrier's truck's (these are guys who travel from horse owner to horse owner, shoeing their horses)
-Sponsor riding clubs
-put sign at riding and event arena's
-Newsletter to horse owners
-Advertise in riding clubs newsletter
-Attend horse sales
-Give Insurance semianars to local horse clubs, and equine college programs.

[MJ1]

[COLOR=#000080]Economic Impact of the Horse Industry on the U.S. Economy- [/COLOR]
[COLOR=#000080]$112.1 Billion[/COLOR]
[COLOR=#000080]Number of Americans Involved in the Horse Industry-[/COLOR]
[COLOR=#000080]7.1 million[/COLOR]
[COLOR=#000080]Number of Full-Time Jobs Provided by the Horse Industry-[/COLOR]
[COLOR=#000080]1.4 million[/COLOR]
[COLOR=#000080]Number of Horses[/COLOR]
[COLOR=#000080]6.9 million[/COLOR]
[COLOR=#000080]Total Taxes Paid[/COLOR]
[COLOR=#000080]$1.9 Billion[/COLOR]

Horse Industry Statistics
[COLOR=#22229c]http://www.horsecouncil.org/ahcstats.html[/COLOR]

[MJ1]

Had my first day at a feed store, went well, I set up a table with some promotional material. I set two appts. and got three leads for other products. Not too bad for about six hours of table time. In my opinion!
BTW, I also look over their bulletin board for business cards of horse businesses in the area. I then add these to my ACT database to compile for a mailing campaign.

[2112Greg]

Wow, now there is something I've never even knew existed!

Living in the middle of Texas, I just might have to look more into this...thanks for the idea!

[Stylesdad]

Coverage you can sell to the horse market:
Livestock Liability
Medical/surgery
Mortality
Business- stable, riding lessons, trail riding clubs

I am new to the forum. Could someone help me understand the horse market. I am just getting my P&C now. What are you selling this niche exactly? Is the insurance on the animals at all or is this medical/surgery and mortality on the horse owners.

I feel like a fool for having to ask this question. I am sorry for sounding ignorant

Thank you

[STIBROKER@AUSTIN.RR.COM]

I grew up in the horse market i.e redneck market (El Campo Texas)...they are just like anyone else....they believe in insurance or they don't......

[MIBizInsurance]

Originally Posted by STIBROKER@AUSTIN.RR.COM

I grew up in the horse market i.e redneck market (El Campo Texas)...they are just like anyone else....they believe in insurance or they don't......

El Campo hey, some great youth baseball teams down there.

El Campo 14u LL team came up here to Taylor, MI and won the world series.