How do you compete with Farm Bureau and State Farm in rural areas
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I am a captive agent with AGLA and am looking for ideas on how to compete with the branded companies in my rural area like State Farm and Farm Bureau for Life Insurance and Annuities. The office I work out of is the home office, but I have no agency; therefore, I have to create my own.
I have driven thousands of miles, stopping by and introducing myself to business owners in multiple counties.
I am looking for a more value added approach (I also just pick up the phone book and call everyone in the yellw pages for that area) I have sent many appointments this way and have made sales, but are there more efficient ways of prospecting that can be more productive?
Your suggestions are welcomed!
Thanks
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Re: How do you compete with Farm Bureau and State Farm in rural areas
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