How Effective Are Along the Road Signs?

yabadabadoo1026 · 07-09-2009, 12:27 AM

I know often they may get pulled down almost as fast as you put them up but I would think in general the ROI would be more than a 1.5% return on a mailing

You can throw away junk mail without looking at it but its hard to ignore a targetted sign at a stop light

Granted to figure true ROI u have to figure ones time driving around and spreading around signs but for a new guy starting out as me all i have is time and more time than money to spend on mailings ---------i can see $ 175 for a 100 signs a lot easier than $375 for 1000 mailings of junk mail at 1.5% resoponse---lol

Granted it depends on what you pushing-------for MAPD I really dont know what a new guy can do since he cant prospect or cold call other than signs or direct mail which are going to get lost in the multidudes of such stuff they all get in season---------having expensive educational siminars isnt an option with me

Thoughts anyone???

LoriRutl · 07-09-2009, 03:01 AM

A friend of mine put a sign on his car. Back window. He gets quite a few leads from it. Haven't tried it yet.

For the Medicare side, I volunteer at my local Senior Center once a week. They put me in the gift shop at first. Now I am working at the front desk. Been there 2 months and I have a lot of people asking me questions. Great way to gear up for the AEP. At first they would not let me do Seminars there. Now I have full access.

CHUMPS FROM OXFORD · 07-09-2009, 09:00 AM

I often see those signs on the road. But are they legal? It seems as if most are stores going out of business.

I can see it now.

"Large Health Insurance Agency closing doors. 75% off all health insurance policies."

Dave020 · 07-09-2009, 09:10 AM

Another idea. I heard through the grapevine that Oleg (AskOleg.com) has a hummer he drives around southern California that is wrapped. Everywhere he goes or parks there is a free add for his business and health insurance. I have heard it gets good results. Supposedly not just a sign in the window, but completely wrapped.

moonlightandmargaritas · 07-09-2009, 09:14 AM

Originally Posted by LoriRutl

For the Medicare side, I volunteer at my local Senior Center once a week. They put me in the gift shop at first. Now I am working at the front desk. Been there 2 months and I have a lot of people asking me questions. Great way to gear up for the AEP. At first they would not let me do Seminars there. Now I have full access.

This is the easy, smart way to do it. This business is, and always has been, about seeing/dealing with people on a favorable basis.

xrac · 07-09-2009, 09:29 AM

Originally Posted by Dave020

Another idea. I heard through the grapevine that Oleg (AskOleg.com) has a hummer he drives around southern California that is wrapped. Everywhere he goes or parks there is a free add for his business and health insurance. I have heard it gets good results. Supposedly not just a sign in the window, but completely wrapped.

Wonderful form of advertising if:

You can afford a Hummer.

You can afford the gas.

You can afford the wrap.

All of those together would be a LARGE investment. I bet a wrap for a Hummer is at least $5,000.

moonlightandmargaritas · 07-09-2009, 09:38 AM

Originally Posted by xrac

I bet a wrap for a Hummer is at least $5,000.

How much is that in rubles?

healthagent · 07-09-2009, 10:01 AM

My kid's karate school has vans with their logo and information conveniently parked in a few major shopping area parking lots all day.

myinsurebiz · 07-09-2009, 11:57 AM

Originally Posted by xrac

Wonderful form of advertising if:

You can afford a Hummer.

You can afford the gas.

You can afford the wrap.

All of those together would be a LARGE investment. I bet a wrap for a Hummer is at least $5,000.

You can get them done for under $3k.

Originally Posted by healthagent

My kid's karate school has vans with their logo and information conveniently parked in a few major shopping area parking lots all day.

Lot's of folks buy a van that couldn't drive more than 5 miles, splash a paint job or wrap on it and use it as a billboard. Just has to be able to run enough to not be considered a "sign" . . .

Smart . . .

Tom

David C · 07-09-2009, 12:41 PM

LoriRutl, You mentioned a sign on the rear window. I spent 90.00 on door magnets. Here's the number of hits for the last 10 months:
9/08 - 55
10/08 - 227
11/08 - 16
12/08 - 1
1/09 - 16
2/09 - 35
3/09 - 127
4/09 - 8
5/09 - 5
6/09 - 49

Average last 10 months - 53.9

LoriRutl · 07-09-2009, 12:42 PM

What is the close ratio on those? Just curious.

Originally Posted by David C

LoriRutl, You mentioned a sign on the rear window. I spent 90.00 on door magnets. Here's the number of hits for the last 10 months:
9/08 - 55
10/08 - 227
11/08 - 16
12/08 - 1
1/09 - 16
2/09 - 35
3/09 - 127
4/09 - 8
5/09 - 5
6/09 - 49

Average last 10 months - 53.9

COInsguy · 07-09-2009, 03:06 PM

Originally Posted by LoriRutl

A friend of mine put a sign on his car. Back window. He gets quite a few leads from it. Haven't tried it yet.

I have lettering on the back of mine & my wifes SUV that reads "Affordable Health Insurance" with my phone number and website below it. Cost about $300 to do and I get 3-5 calls/month off of it and close 2 or 3 usually, well worth the money but I wouldn't do it if I didn't have a truck or SUV need it to be big enough to catch attention.

al3 · 07-09-2009, 03:21 PM

Originally Posted by COInsguy

I have lettering on the back of mine & my wifes SUV that reads "Affordable Health Insurance" with my phone number and website below it. Cost about $300 to do and I get 3-5 calls/month off of it and close 2 or 3 usually, well worth the money but I wouldn't do it if I didn't have a truck or SUV need it to be big enough to catch attention.

Are these white letters on the outside or the inside of the back window?

bill3173 · 07-09-2009, 07:22 PM

Originally Posted by al3

Are these white letters on the outside or the inside of the back window?

I know there's a joke in their somewhere, but for the life of me I can't figure it out.

moonlightandmargaritas · 07-09-2009, 07:38 PM

Originally Posted by al3

Are these white letters on the outside or the inside of the back window?

Both.

EDM · 07-09-2009, 09:02 PM

Originally Posted by xrac

I bet a wrap for a Hummer is at least $5,000.

There is plenty of the women offering this for much cheaper.

padthaiforlunch · 07-10-2009, 02:53 AM

Originally Posted by xrac

I bet a wrap for a Hummer is at least $5,000.

Spray paint and a cardboard template -- Your name and number can be on every Hummer in town for next to nothing.

ins.dave · 07-10-2009, 05:23 AM

Originally Posted by Dave020

Another idea. I heard through the grapevine that Oleg (AskOleg.com) has a hummer he drives around southern California that is wrapped. Everywhere he goes or parks there is a free add for his business and health insurance. I have heard it gets good results. Supposedly not just a sign in the window, but completely wrapped.

Wonderful form of advertising if:

You can afford a Hummer.

You can afford the gas.

You can afford the wrap.

All of those together would be a LARGE investment. I bet a wrap for a Hummer is at least $5,000.

* Don't forget also ... afford commercial auto insurance rates.
Oh yes, look into it?
Without it; you have a significant claim; they will deny payment.

Perhaps esurance could help?