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Just wanted to share 3 quick stories about how cold calling does work. Granted, I'm calling for commercial property & casualty right now, which may be a bit easier than other areas. Keep in mind I'm building a book of business from scratch with a local independent office and been here just 4 months now
My first decent size account was a summer camp. I cold called beginning of October. It was just the right time! They had a new director, current agent was based in a different state, and they had a Nov. 1 renewal date. Saved them a little over 10% on annual premium and got them better coverage.
Recently wrote a local restaurant from a cold call. It helped that I frequent this place weekly, but I'd never met the owner as they aren't involved in day to day due to their other business. Fast forward 1 month and I'm now writing the other business, which is a larger account than the restaurant and summer camp combined.
Lastly, I have an appointment to go over proposals next week with a local contractor(this would be my largest account thus far-just shy of 70K in annual premium). Cold called about 2 weeks ago. They have a January 1 renewal date and had a few bad workers comp claims that are jacking their rates up. Believe it is a long shot, but the point is the cold call got me in the door.
So it does work.
Those prospects who have said they're happy now will get called back in a few months. I've only dialed through about 450 numbers thus far. I'm finger dialing all at this point and noting everything in Outlook for future contact. I also doubt I'm near as good on the phone as some of the folks on this forum. The point is, it does work. Have a Merry Christmas and a Happy New Year!
My first decent size account was a summer camp. I cold called beginning of October. It was just the right time! They had a new director, current agent was based in a different state, and they had a Nov. 1 renewal date. Saved them a little over 10% on annual premium and got them better coverage.
Recently wrote a local restaurant from a cold call. It helped that I frequent this place weekly, but I'd never met the owner as they aren't involved in day to day due to their other business. Fast forward 1 month and I'm now writing the other business, which is a larger account than the restaurant and summer camp combined.
Lastly, I have an appointment to go over proposals next week with a local contractor(this would be my largest account thus far-just shy of 70K in annual premium). Cold called about 2 weeks ago. They have a January 1 renewal date and had a few bad workers comp claims that are jacking their rates up. Believe it is a long shot, but the point is the cold call got me in the door.
So it does work.
Those prospects who have said they're happy now will get called back in a few months. I've only dialed through about 450 numbers thus far. I'm finger dialing all at this point and noting everything in Outlook for future contact. I also doubt I'm near as good on the phone as some of the folks on this forum. The point is, it does work. Have a Merry Christmas and a Happy New Year!
