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I found the initial post offensive. How would a staff person who isn't a trained and licensed agent have any success speaking to a business owner? I used to own a moving company and I can assure you I didn't field calls from clerks or staff.
Now if someone who was polished and had something of real benefit to offer, be it insurance or any other walk of life, much better chance of bending my ear.
Sue, you have similar threads throughout the forum and when you didn't get an initial response it should have sent a signal. Most of your posts are simply gimme gimme gimme...why don't you write a thread or post detailing what you do and some of the success and failures you have experienced?
It comes across like you want somebody in here to waive a magic wand...if you are a licensed agent you know that cold calling is essential unless you have so many inbound leads you don't know what to do with them all.
If you hire a professional and there is a network out there called AA-ISP which stands for the Association of Inside Sales Professionals. Even if you don't have a lic agent making those cold calls, you should take the time and hire a professional that you can shape and mold but don't have to teach phone sales. Example would be...the clerk isn't getting past the gate keeper but an inside sales professional will already know how to go about handling these people.
You gotta give to get, when I arrived here(forums) I knew my path was to share everything I know about being a cold call cowboy and I have several threads dedicated to the topic. I encourage you to not be offended by this post and take the time to read thru some of them. I gave to the forums and continue to do so, not because I want something directly in return but I want to help expand peoples horizons and encourage them to think outside the box.
Also, the Original Post isn't focused. It reads like "Should I just have a staff member make cold calls and feed me/others leads?" Are you really going to base that decision on some faceless internet posters? I'm including myself with this group.
Specifically what is it you truly want? I'm a psychologist as well and I believe your energy on this would be better spent aiming higher. It's not that folks aim too high and miss, they aim too low and hit! Same light, you can get lucky and land a decent lead or two from time to time even by accident but that doesn't make it a great business model.
And I do wish you the best of luck!
What kind of businesses are you trying to work with?
Are you trying to do GL? Workers Comp?
I did it for myself in the past, focused on restaurants and others in the office did it for different industries.
It was as much of a cold call as it could be, I'd use yelp, yellow pages etc so just the name of the restaurant and a phone, definitely not a quick process but surprisingly those were some of my best clients.
I'd start with their GL for the restaurant, then workers comp and oh by the way...who do you have your home, auto, life with?
First call I made was just to speak to the manager and find out the name of the owner and a time when they usually come in.
I used to call in the afternoons after lunch time for the most part, 3 maybe 4, and in the morning after breakfast.
You don't want to get a manager or a business owner for a restaurant at their busiest time, I guess it goes the same for any business but you want to do it during a time that will give you the best time of being listened to.
If your csr has some enthusiasm, a gift for gabbing, and you can provide a targeted list of prospects with some good talking points I see no reason why not.
It is not necessarily the ideal scenario to have a dedicated csr wearing both a sales and service hat, but if you happen to see potential in one, cold-calling is a great place to have them try it out and perhaps make the transition.
I started in the industry as an intern cold-calling for the owners to set appointments as we all ready had the x-dates. So perhaps a csr, who should know what they're talking about (I sure didn't at the time), very well could be an excellent cold caller, assuming they have the right traits. You don't want to throw Bertha, your jaded 63 year old service hag behind the phone of course..that'd be bad
Just wondering if anyone's had a CSR or staff member cold call for commercial during the day.
If so, was it x-dates or to set appointments?
How did it go? Any tips?
Just wondering if anyone's had a CSR or staff member cold call for commercial during the day.
If so, was it x-dates or to set appointments?
How did it go? Any tips?