Cold Calling Sucks - But It Works

I remember those days when I was doing about 150 cold calls per day......... I dont know, but I am happy that I found a better job now :-)
 
Cold calling is awful but everyone has probably done it starting out. Better approach, make friends with solid referral sources you'll do three times the business and people will actually call you requesting your service rather than you calling people out of the blue.
 
Cold calling is still working for me. I think in order to be successful in this biz you need to utilize every method of prospecting available.
 
So I'm here waiting for mailers to drop and be returned. So in the meantime thinking of just cold calling. I have a freshly scrubbed targeted list. What rate of return should I expect say by making 100 cold calls? One or two appts? More or less? ..... thanks for feedback...Mark
 
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