Before posting I have done some research and also including some of my personal experience.
Correct me if I am wrong in any of this. I also would like other peoples input and data if you have any.
From my research most agents are closing between 1-2% of Aged Leads.
Most agents are closing between 10-15% of Fresh Leads. Prior to this year I was closing closer to 15% and now probably closer to 10%.
Lets say that you have a budget of $1000 per month to spend on leads. You are an average insurance agent with average phone skills.
You purchase $1000 worth of aged leads for $1/lead. You have to call and follow up with 1000 prospects and should be able to close between 10-20 policies.
You purchase $1000 worth of fresh leads at $13-15/lead. You have to call and follow up with around 70 leads and should be able to close around 7-12 policies.
How long will it take you to call 1000 aged leads? How long would it take you to talk to 70 fresh leads?
I dont have an auto dialer and it would probably take me the whole month to call 1000 prospects and it would be a lot harder to follow up with all of them.
It would only take me a week to call the 70 fresh leads and I would be able to follow up properly.
Does it make more sense if you have the money to just purchase fresh leads? I would love to hear some comments.
Correct me if I am wrong in any of this. I also would like other peoples input and data if you have any.
From my research most agents are closing between 1-2% of Aged Leads.
Most agents are closing between 10-15% of Fresh Leads. Prior to this year I was closing closer to 15% and now probably closer to 10%.
Lets say that you have a budget of $1000 per month to spend on leads. You are an average insurance agent with average phone skills.
You purchase $1000 worth of aged leads for $1/lead. You have to call and follow up with 1000 prospects and should be able to close between 10-20 policies.
You purchase $1000 worth of fresh leads at $13-15/lead. You have to call and follow up with around 70 leads and should be able to close around 7-12 policies.
How long will it take you to call 1000 aged leads? How long would it take you to talk to 70 fresh leads?
I dont have an auto dialer and it would probably take me the whole month to call 1000 prospects and it would be a lot harder to follow up with all of them.
It would only take me a week to call the 70 fresh leads and I would be able to follow up properly.
Does it make more sense if you have the money to just purchase fresh leads? I would love to hear some comments.
