I been a professional appointment setter for insurance agents around the U.S. for the past 2 years, and the company sends out post cards to generate warm leads along with making some cold calls. The most successful agents were the ones who generated leads through post cards and had an appointment setter. My opinion is based on experience, so before you said something do not work, you need to base it off of experience or offer another solution.
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Keep in mind, that regardless if you send postcards, go door knocking or buy leads you will have to send money.
My point still stands. Mailers should be targeted to the market one is targeting and should have an attractive offer and call to action. It takes a large budget to do the type of mailings that generate an impact. New agents can blow a lot of money on marketing that will not generate one lead.
Sthomas what type of insurance was the company you were working for selling?
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