I didn't say all day. 15-20 hours a week at most.
I'm on the phone all day, so most days I don't get out there until after 5:30 and work till it gets dark (9pm during summer!) I come back with 8-10 leads every night. (people interested in a quote.)
Personal lines P&C is the easiest lead to generate of all insurance imo. I wish the senior market was that easy to market to. I would shut down my dialer and just door knock!
If getting P&C carrier appointments wasn't so difficult, that's where I would start if I had to start over again.
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The smart way to door knock/cold call is to think long term.
They may not want your services now, but they may want to talk to you later, especially right after they get a rate increase.
If all else fails, at least ask for an email address, or confirm their address so you can drip market them.
I've built up a list of over 2000 email addresses this way simply by asking for them over the years.
If you keep yourself top of mind by sending out quality content that is relevant to your niche, you'll start getting calls when those rate increases come in.
You have to think like a marketer, even if you have little to no marketing budget to work with. Thankfully the internet and social media have solved that problem!
It's so much easier today to get found if you know how to tailor your content to what your niche is searching for. And you can most of it for next to nothing! But it does take some time to build a following.
Most agents are too impatient and give up too soon! Which is why you see so many agents websites with abandoned blog posts.
Just be sure to do your "online marketing" stuff in your off hours, not when you should be on the phone, at their door, or in front of a group, talking to prospects.
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