I'll tell you that "the 5 ways out of business"... doesn't work - at least not for me.
The 5 ways goes something like this:
"Mr Big, you're in business today. One day, you'll be out of business, one of 5 ways: death, disability, retirement, voluntary sale, or bankruptcy. My job is to help you do any of these 5, at maximum profit for you. When can I come by to show you the work I do?"
While it is technically correct, I found that it confused more people. Some even thought I was a 'business broker' looking to sell their business for them. The problem with it was that I was trying to convey too much too fast. Remember that business owners are focused on their business, and if you throw too much at them when they are not expecting it, they won't listen to you. Plus, it's too easy to ignore you and your message than it is to address problems that they may not even admit that they have.
I believe the business market is best DRIPPED on with one concept at a time along with a telephone follow up. Then, when you meet, take only 15-minutes to explain the concept of the month, or whatever it is they are interested in learning more about. You can find some "plain vanilla" newsletters here:
Business owner planning usually isn't "comprehensive", but modular - doing one thing at a time, one concept at a time.
Ed Morrow talks about working the business market via seminars and charging non-RIA business planning fees. He also talks about easing into the business market over time with only a few hours a week. You may find this presentation helpful.