- 10,276
IF ANYBODY KNOWS HOW TO MAKE THIS PRINT BIGGER...LET ME KNOW!
A few changes in this year's ratings. Instead of using my personal experiences, I used many people's comments and input (from 16 different states). Thus, I may personally disagree with some of the generalized comments, but the majority rules.
Companies are listed in alphabetical order and I tried to stay away from comparing one company to another. Also...keep in mind that the comments posted are OPINIONS of many brokers and should not be construed (or misconstrued) with scientific factual data.
Your results may be different, so if your ROI meets your expectations…keep using that lead vendor.
And finally…many lead vendors sell their services on this forum. Clearly, they have an agenda. If their comments are not in the “Offers” section (where they belong), discount those comments and seek unbiased opinions from other experienced members of the forum. Exceptions are responses to questions or comments about their particular lead service.
OK…Here We Go!
ALLWebLeads Consensus is that leads are oversold and quality is sub-par. Some issues seem to be key words they use to attract customers. On April 15th, the VP of Corporate Marketing was nice enough to post on the forum. He said he “will look into what is going on.” That’s the last we heard from him.
ASAP Based in Texas, this relatively small company claims their leads are search-engine driven only. They say they do not use affiliates, but have "key partners" they do business with. Prospect Zone and Netquote may be two of those partners. Lead quality has suffered a tad over the last few months. Credit policy is still consistent, and response time to requests is good. They still get a passing grade, but concern still exists regarding their “partners.”
HometownQuotes Most brokers who use them have relatively little to say...good or bad. Lead quality seems to be diminishing and the pesky EHealth link is quite prominent (or, at least it used to be). Common complaint is that many more brokers are receiving the lead than what is stated. Most brokers are NOT located in the hometown of the prospect.
InsuraceLeads.Com (formerly QuotesAuction) Generally negative reaction. Leads are below average in quality and many brokers complain that leads are vastly oversold. Nothing stands out with this company and repeat business is low.
InsuranceLeadz.com Recent posts on forum indicated lead quality still in question. My experience with them was unremarkable. Not a lot of broker activity. Same company as Insuranceagents.com. Incomplete grade.
InsureMe Formerly Insurance Shopping Network. Similar to Netquote although not as much volume. Do they resell leads? It appears they have a "partner relationship" with ProspectZone, which should be of grave concern. Credit policy is immediate and fair. Base cost of leads is fair, but addition of filters raises their price to uncompetitive levels. EHealth quite prominent when customers receive emails. (NOTE- No update since Jan 2009)
LeadCo An innovative company that offers, in most cases. quality leads. Oddly, most brokers seem satisfied with Leadco, but don't buy a high volume of leads from them. Their target (at least the result) is NOT the self-employed, despite what is stated on their website. Lead availability seems to be an issue. They say some of their leads are “non-solicited.” I wonder how.
MostChoice Until a few months ago, the most talked-about lead company on the Forum. Brokers don't seem to like MostChoice (most, that is). And the $500 upfront fee scares away many other brokers. A small sampling of results indicates those that tried MostChoice did not stay long. Lead quality was the major concern from those that left MostChoice.
NetQuote Quantity is rarely a problem with them. In many states, you can expect up to 20 leads per day, unless you reduce your target area. Quality seems to be a concern. Major usage of affiliates, and often up to eight brokers receive the lead. Credit policy is no longer fair since health conditions are NOT credited. As I have said many times..."Some of the best leads and some of the worst leads come from Netquote." Until they clamp down on affiliates (not lip service), brokers will continue to complain.
PreciseLeads.com Not enough broker response to form an opinion.
ProspectZone Nearly unanimous that their shared leads are very low quality. Their exclusive leads are a bit better, but most brokers still shy away from them. It's fairly clear that Norvax has a great product...but lead-generation is not their forte. Speaking of other Chicago based entities such as Matt Forte... Thumbs down for PZ. (NOTE-No Update since Jan 2009)
Vimo Similar to Netquote, some leads are excellent, and others must have been searching "free health insurance for the disabled." Volume seems to shift, depending on the month. Credit policy is above average. Customer Service is generally done via email, but response time is above average. They say they cap the number of brokers who receive the leads at four. Many brokers disagree with that assertion. Passing grade.
Zipsearch Definitely a common denominator here. "I used to use them" is what most brokers said. Results seemed to be mixed, but lead quality and ROI were major concerns that were apparently not taken care of. (NOTE-No update since Jan 2009
A few changes in this year's ratings. Instead of using my personal experiences, I used many people's comments and input (from 16 different states). Thus, I may personally disagree with some of the generalized comments, but the majority rules.
Companies are listed in alphabetical order and I tried to stay away from comparing one company to another. Also...keep in mind that the comments posted are OPINIONS of many brokers and should not be construed (or misconstrued) with scientific factual data.
Your results may be different, so if your ROI meets your expectations…keep using that lead vendor.
And finally…many lead vendors sell their services on this forum. Clearly, they have an agenda. If their comments are not in the “Offers” section (where they belong), discount those comments and seek unbiased opinions from other experienced members of the forum. Exceptions are responses to questions or comments about their particular lead service.
OK…Here We Go!
ALLWebLeads Consensus is that leads are oversold and quality is sub-par. Some issues seem to be key words they use to attract customers. On April 15th, the VP of Corporate Marketing was nice enough to post on the forum. He said he “will look into what is going on.” That’s the last we heard from him.
ASAP Based in Texas, this relatively small company claims their leads are search-engine driven only. They say they do not use affiliates, but have "key partners" they do business with. Prospect Zone and Netquote may be two of those partners. Lead quality has suffered a tad over the last few months. Credit policy is still consistent, and response time to requests is good. They still get a passing grade, but concern still exists regarding their “partners.”
HometownQuotes Most brokers who use them have relatively little to say...good or bad. Lead quality seems to be diminishing and the pesky EHealth link is quite prominent (or, at least it used to be). Common complaint is that many more brokers are receiving the lead than what is stated. Most brokers are NOT located in the hometown of the prospect.
InsuraceLeads.Com (formerly QuotesAuction) Generally negative reaction. Leads are below average in quality and many brokers complain that leads are vastly oversold. Nothing stands out with this company and repeat business is low.
InsuranceLeadz.com Recent posts on forum indicated lead quality still in question. My experience with them was unremarkable. Not a lot of broker activity. Same company as Insuranceagents.com. Incomplete grade.
InsureMe Formerly Insurance Shopping Network. Similar to Netquote although not as much volume. Do they resell leads? It appears they have a "partner relationship" with ProspectZone, which should be of grave concern. Credit policy is immediate and fair. Base cost of leads is fair, but addition of filters raises their price to uncompetitive levels. EHealth quite prominent when customers receive emails. (NOTE- No update since Jan 2009)
LeadCo An innovative company that offers, in most cases. quality leads. Oddly, most brokers seem satisfied with Leadco, but don't buy a high volume of leads from them. Their target (at least the result) is NOT the self-employed, despite what is stated on their website. Lead availability seems to be an issue. They say some of their leads are “non-solicited.” I wonder how.
MostChoice Until a few months ago, the most talked-about lead company on the Forum. Brokers don't seem to like MostChoice (most, that is). And the $500 upfront fee scares away many other brokers. A small sampling of results indicates those that tried MostChoice did not stay long. Lead quality was the major concern from those that left MostChoice.
NetQuote Quantity is rarely a problem with them. In many states, you can expect up to 20 leads per day, unless you reduce your target area. Quality seems to be a concern. Major usage of affiliates, and often up to eight brokers receive the lead. Credit policy is no longer fair since health conditions are NOT credited. As I have said many times..."Some of the best leads and some of the worst leads come from Netquote." Until they clamp down on affiliates (not lip service), brokers will continue to complain.
PreciseLeads.com Not enough broker response to form an opinion.
ProspectZone Nearly unanimous that their shared leads are very low quality. Their exclusive leads are a bit better, but most brokers still shy away from them. It's fairly clear that Norvax has a great product...but lead-generation is not their forte. Speaking of other Chicago based entities such as Matt Forte... Thumbs down for PZ. (NOTE-No Update since Jan 2009)
Vimo Similar to Netquote, some leads are excellent, and others must have been searching "free health insurance for the disabled." Volume seems to shift, depending on the month. Credit policy is above average. Customer Service is generally done via email, but response time is above average. They say they cap the number of brokers who receive the leads at four. Many brokers disagree with that assertion. Passing grade.
Zipsearch Definitely a common denominator here. "I used to use them" is what most brokers said. Results seemed to be mixed, but lead quality and ROI were major concerns that were apparently not taken care of. (NOTE-No update since Jan 2009
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