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Guest
Guest
Yep!
I grew up watching Darrin Stevens on Bewitched winning advertising clients for his agency by coming up some inspired idea. Something funny and/or magical would happen that would trigger a fully formed concept and he would have an advertising campaign that would run rings around the competition.
That ain't the way it works!
Inspiration isn't a bad way to get you started. In fact, I wake up with ideas for new projects all the time.
But if you don't know how to test and adjust, test and adjust, test and adjust... you will watch your competitors run laps around you.
They may not be smarter than you, but they have learned how to determine what parts of their business are most and least profitable and to shift their investments of time and money appropriately.
One last piece of advice:
You are a business owner regardless of your title. Manage your career the way a good business owner runs his or her business.
Something I always consider for my own success is the following formula:
Inspiration
Confirmation
Perspiration
Works out quite well that way!