OVER 50 Fresh Ways to Generate Leads !

Need fresh ideas to increase client lead generation? Check out this list for ways to find and satisfy existing clients.

There is an idea for everyone from Google Adwords to adding Zest to your media campaign. Even putting a few of
these ideas into action can increase your network and boost sales, so what are you waiting for?

Choose a few things on the list and get started!


Feel free to add to the list as well!




Word of Mouth

Enlist your family and friends to spread the word about your services

Send out an E-mail to everyone in your address book, announcing what you do, where you are and what you can offer

Ask your satisfied clients for referrals

Consider a referral fee or reward

Love Your Clients

Get in touch with past and current clients when you have a new insurance product to offer them

Start a newsletter

Take advantage of every outgoing email by using your email signature as a marketing tool

Send information about additional products with your invoices

Make a calendar featuring your work for clients to put up in their offices to serve as a constant reminder

Talk the Talk

Go to industry events – conferences, association meetings, seminars

Go to events in your client’s industry

Sponsor a client event

Join your local Chamber of Commerce and get involved

Socialize and always have your card ready

Do some pro-bono work for a charitable organization with industry links

Get involved in social groups you’re connected to (church, school, university)

Join an industry organization and get listed

Offer to give a seminar to a local business group

Practice an elevator speech about what you do and have it ready to go wherever you are

Comment on blogs to draw people back to your freelance site

Promote Yourself

Get car signage

Get t-shirts made with your URL

Try location based Google Adwords

Advertise in a niche magazine or trade publication e.g. a magazine just for cafes

List yourself in business directories or the Yellow Pages

Research sites your clients are visiting and buy advertising there

Advertise in online directories

Take out an ad out in a local newspaper

Participate in a trade show

Send a clever holiday greeting to clients showing your insurance products

Have a gimmick that makes you stand out

Give something away for free

Place an advert in an industry newsletter

Offer branded pens and paper at industry events

Be an Industry Expert

Pitch an article to an industry publication

Pitch a story to a blog or resource website

Offer to speak at industry and networking events

Start a blog and publicize it

Submit tutorials or how-to’s to websites

Get on the radio

Write an eBook or Report for your target market and promote it online

Enter your work into competitions and awards… and win

Use the Media
Issue a press release about a story related to your services and try and get it into a local newspaper or magazine

Pull a publicity friendly stunt (think Richard Branson)

Run a contest which ties into your services

Create Value

Mail informational postcards to potential clients

Mail fun promotional items to potential clients (calendars, toys, posters etc)

Help Leads Find You

Search-optimize your website and get Google traffic

Have a follow up conversation with all potential leads

Make sure you’re listed in the Yellow Pages and White Pages business section

Link-Up with Local Businesses

Contact your local internet service provider or printing house and offer them a commission if they refer work


Establish contacts in larger agencies that can refer their run-off work

Keep in touch with freelancers that will offer clients a complementary service to yours and throw each other work

Create a local business directory and use it to get to know other business owners who might later need your services

Cross promote with other businesses

Ask if you can put your business cards or brochure in local stores

Rent office space shared with other businesses or freelancers
 
Re: OVER 50 Fresh Ways to Generate Leads!!!!!!

ok......thats more like it.......
 
Here are some additional ideas. Either an idea you listed with some additional details and/or new ideas.

1. Cold calling businesses in your area by phone or visiting shopping centers and going from business to business with flyers.
2. Buy a residential data list with the demographics you want that has been scrubbed against the Do Not Call list.
3. Ask for referrals or even give your clients a dinner gift card for X amount for referring or introducing you to 3 people for example.
4. Contact other licensed agents in your area who may be licensed to sell life but only sell health insurance or auto insurance for example and they don't sell life and offer to pay them X amount per life sale that results from anyone they refer to you.
 
Here are some additional ideas. Either an idea you listed with some additional details and/or new ideas.

1. Cold calling businesses in your area by phone or visiting shopping centers and going from business to business with flyers.
2. Buy a residential data list with the demographics you want that has been scrubbed against the Do Not Call list.
3. Ask for referrals or even give your clients a dinner gift card for X amount for referring or introducing you to 3 people for example.
4. Contact other licensed agents in your area who may be licensed to sell life but only sell health insurance or auto insurance for example and they don't sell life and offer to pay them X amount per life sale that results from anyone they refer to you.


Great additions thanks! Keep em' coming!
 
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