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With another year of positive growth, it's inevitable that we have to raise our lead cost. BUT....you can LOCK your rate in now. Right now leads are $20 per lead for non-DIG agents. Order leads this 4th quarter 2014 and you will lock that rate in through the end of 2015. All new orders starting January 1, 2015 leads will go up to $21 per lead.
There will be NO raise in lead cost for our own DIG agents. They will still cost $16-$18 per lead with financing based on weekly production.
There will be NO raise in lead cost for our own DIG agents. They will still cost $16-$18 per lead with financing based on weekly production.