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Reply to Build Relationships with Drip Email     
Old 09-12-2017, 05:18 PM   #11
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Join Date: Jul 2010
Posts:1,114
State: thomasm is an Insurance Agent from Undisclosed Location
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Build Relationships with Drip Email Re: Build Relationships with Drip Email
I was thinking daily emails might be too much.

Might have to rethink that!
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Old 09-12-2017, 07:23 PM   #12
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Cash on Build Relationships with Drip Email
 
Join Date: Jun 2014
Posts:738
State: Cash is an Insurance Agent from South Carolina
Build Relationships with Drip Email Re: Build Relationships with Drip Email
Originally Posted by Alston View Post
. I email daily. When I shifted from weekly to daily my opens went up and my unsubscribes went down.
Smart smart smart.
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Old 09-14-2017, 08:27 PM   #13
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Alston on Build Relationships with Drip Email
 
Join Date: May 2007
Posts:1,136
State: Alston is an Insurance Agent from Connecticut
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Build Relationships with Drip Email Re: Build Relationships with Drip Email
Originally Posted by thomasm View Post
I was thinking daily emails might be too much.

Might have to rethink that!
It took me a long time to wrap my head around this. All the email gurus recommend sending emails 5 to 7 days a week. But I resisted.

Then I read something that said daily habits are stronger than weekly habits.

It finally clicked.

Also I realized the first people to unsubscribe are people who weren't going to buy anyway.

You might lose a few that were going to buy, but you'll gain more than you lose IMO (and in my experience).

This happened today:

Inbound phone conversation

Jack: I've got your magnet on my fridge and I get your emails every day. I can't think about Medicare without thinking of you.

Me: That's the whole point.

Jack and I laughed.

Jack now has a new agent and agreed to leave him a 5-star FB review.

A reply to my daily emails from another client. (Also today):

Dear Alston,

OK, enough already. I’ll hire you.

I will be 65 on Feb. 12, 2018...

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Alston J. Balkcom
Affordable Connecticut Health Insurance
Insurance Quotes
Insurance Sales Leads - buy trade sell
Insurance Broker -CT licensed since 1985-
and Webmaster
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