Hey all, I'm looking to create a brand and an online presence this year and need a little direction. Currently I don't have a website. My reasons for creating a website are: generating leads for new prospects, staying in front of existing medsupp clients, and creating a source of valuable information on other areas of interest like retirement planning, social security, annuities, etc. in order to upsell. I'd also like to use the website to assist with other digital marketing using email and newsletters, but don't have experience with these marketing strategies yet either.
My target market is basically 55-80 year-olds: pre-retirees, recent retirees, and medsupp buyers.
I have some basic experience with html code and SEO
as I had an affiliate website in another industry in the early 2000's. However, back then I had the website built for me and I just added new content as time went along. For this new site, I want to write all my own content and have lots of ideas. I'm not opposed to using Wordpress to create it, but since I don't have experience with it I'm not sure I want to spend all my time learning how to use WP rather than writing content and selling products.
I know that ITC sponsors this forum and specializes in insurance websites, but I'm not sure how different my needs would be if I'm looking to do investments too. My investment advisory firm gave a couple recommendations to me ( Advisor Launchpad | Financial Advisor Websites and Marketing
and Branding Solutions | Emerald
). Does anyone have any input on those 2 companies? How about ITC for investments/securities related products?
Also, regarding cost, it seems like the 3 options mentioned above have start up costs, but can be $60/mo
or more ongoing. Personally I'd rather spend more upfront than spend so much every month. Is this usually an option? Are you getting much value for that monthly ongoing fee?