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With PPC going down the tubes, FB is looking for a way to move away from interruptive marketing.
Facebook Now Effectively Paying Users 10 Cents to Watch Certain Ads
Very telling:
"Dan Greenberg, CEO of Sharethrough, says that Facebook’s move represents “a step away from interruptive advertising.” Greenberg, whose clients include Microsoft and Nestle, says his network won’t deliver traditional advertising, but rather branded entertainment, which consumers will want to not only watch, but share with their friends."
Facebook Now Effectively Paying Users 10 Cents to Watch Certain Ads
Very telling:
"Dan Greenberg, CEO of Sharethrough, says that Facebook’s move represents “a step away from interruptive advertising.” Greenberg, whose clients include Microsoft and Nestle, says his network won’t deliver traditional advertising, but rather branded entertainment, which consumers will want to not only watch, but share with their friends."