How to Increase Organic Traffic on an Insurance Site?
- Thread starter hillary.rose
- Start date
- Staff
- #12
Wow, these guys are like freakin columbo...you got busted
bob has a memory like a steel trap.....
- 2,024
No link building strategy is ever really a waste of time, anytime google might decide to change their criteria, and if you happen to already meet the new criteria, you jump to the top.
The worst thing you can do is make the mistake of not being diverse.
The worst thing you can do is make the mistake of not being diverse.
csi_patrick
Expert
- 21
I'm not an insurance sales person, but actually the web manager and seo optimizer for Complete Solutions Inc.
Here's my take on organic seo:
Here's the order of importance of seo tasks:
1. Figure out and research the keywords that you want to rank for. It's often good to keep it narrow to a niche like final expense or medicare supplement.
2. Build an seo silo or funnel system.
Example pages could be:
medicare plans
- medicare part a
- medicare part b
- medicare part c
- medicare supplement
- medicare advantage
- medicare supplement plans by state
- medicare supplement plans ohio
- medicare supplement plans michigan
- etc...
I highly recommend using wordpress and "seo ultimate" + "seopressor" (tells you exactly what your keyword density is for each page so you can modify it and make it more optimized for google).
Seopressor isn't free but you can get an unlimited version to use on unlimited domains. SEO ultimate is a free plugin. I highly recommend learning all you can about it and setting up autolink keywords for each post. Everytime you write a new blog post and use one of the keywords it will autolink to a page that matches that keyword - this will increase your internal linking structure.
3. Social Media - be sure to share all your pages and content on social media sites, try and get friends to share it as well, or retweet it. All the social buzz you give it will help it rank higher in search engines.
4. Link wheels.
This is best described using a tire and spoke analogy.
At the center of the tire is the hub. This is one keyword page on your site NOT the main domain. your goal should be to build backlinks to all your pages on your site not just the main domain.
The way to build a linkwheel is to create accounts at social media sites like blogger, wordpress, squidoo, and any other free blog sites you can find. Then you want to create content that is similar but different from the page that you're linking to.
This content MUST be 100% unique, so you will need to do a lot of writing. Each page should be somewhat similar and optimized for the same keyword. Then you will link eblog1 to eblog2 to eblog3 to eblog4 to eblog5 to eblog6 and all eblogs link to mainblog. You will also randomly link some of the other eblogs to each other like eblog 4 to eblog6, eblog 6 to eblog 1 and so on.. you want it to appear random and mismatched and the more sites in the web the better.
There are also services out there that will do this for you, but I prefer to be in control of it myself to ensure I don't get google slapped.
5. Backlinks
There are many tools to find out who links to your competitors websites. For each keyword figure out who the top 3 sites are, then find out who links to them. Then organize that by pagerank and go after the ones with the highest pagerank. Sometimes it will be a blog and you can just comment, or a forum post. It's also a good idea to find other related blogs, especially ones that have nofollow turned off and comment on them.
6. Keep adding new and fresh content to stay relevant.
Word of advice for PPC as well - your keyword density and optimization is also important to what sites you get shown on for adsense so its important not to half-ass it.
Here's my take on organic seo:
Here's the order of importance of seo tasks:
1. Figure out and research the keywords that you want to rank for. It's often good to keep it narrow to a niche like final expense or medicare supplement.
2. Build an seo silo or funnel system.
Example pages could be:
medicare plans
- medicare part a
- medicare part b
- medicare part c
- medicare supplement
- medicare advantage
- medicare supplement plans by state
- medicare supplement plans ohio
- medicare supplement plans michigan
- etc...
I highly recommend using wordpress and "seo ultimate" + "seopressor" (tells you exactly what your keyword density is for each page so you can modify it and make it more optimized for google).
Seopressor isn't free but you can get an unlimited version to use on unlimited domains. SEO ultimate is a free plugin. I highly recommend learning all you can about it and setting up autolink keywords for each post. Everytime you write a new blog post and use one of the keywords it will autolink to a page that matches that keyword - this will increase your internal linking structure.
3. Social Media - be sure to share all your pages and content on social media sites, try and get friends to share it as well, or retweet it. All the social buzz you give it will help it rank higher in search engines.
4. Link wheels.
This is best described using a tire and spoke analogy.
At the center of the tire is the hub. This is one keyword page on your site NOT the main domain. your goal should be to build backlinks to all your pages on your site not just the main domain.
The way to build a linkwheel is to create accounts at social media sites like blogger, wordpress, squidoo, and any other free blog sites you can find. Then you want to create content that is similar but different from the page that you're linking to.
This content MUST be 100% unique, so you will need to do a lot of writing. Each page should be somewhat similar and optimized for the same keyword. Then you will link eblog1 to eblog2 to eblog3 to eblog4 to eblog5 to eblog6 and all eblogs link to mainblog. You will also randomly link some of the other eblogs to each other like eblog 4 to eblog6, eblog 6 to eblog 1 and so on.. you want it to appear random and mismatched and the more sites in the web the better.
There are also services out there that will do this for you, but I prefer to be in control of it myself to ensure I don't get google slapped.
5. Backlinks
There are many tools to find out who links to your competitors websites. For each keyword figure out who the top 3 sites are, then find out who links to them. Then organize that by pagerank and go after the ones with the highest pagerank. Sometimes it will be a blog and you can just comment, or a forum post. It's also a good idea to find other related blogs, especially ones that have nofollow turned off and comment on them.
6. Keep adding new and fresh content to stay relevant.
Word of advice for PPC as well - your keyword density and optimization is also important to what sites you get shown on for adsense so its important not to half-ass it.
- 10,276
And several butcher's aprons.
learninsurance
Super Genius
- 108
You can also try these link building strategies:Social Media Optimization(Facebook, LinkedIn, Google+, Twitter, Digg, Stumbleupon and many more), Social Bookmarking, Directory Submission, Classified Ads,Forum submission, Blog commenting, Guest Posting, Blogging, Squeeze pages like squidoo, hubpages, edublogs and many more.
Jack_Merton
Expert
- 63
Teaching plants how to surf the net could be a good start. lol.
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