Landing Page

[somarco]

Working on a landing page for an ad campaign. Feedback appreciated.

Medicare Supplement Plan F - How Much Does it Cost?


I have never had a page this long before, but some of the things I have been reading say longer is better than shorter, but give the reader opportunities to cut to the chase (in this case, a quote)

Use bullet points, short paragraphs, short sentences and tell a story to help the reader identify with the message.

Use interesting pictures that enhance without distracting.

 

[STIBROKER]

yea...thats all I need is readers....haha....I need them to run rates....bring them in with keyword....content to back up keyword...design landing page with the quote engine is the first thing they see......

 

[Yagents]

This may help: Landing Page Training

 

[somarco]

Thanks, Bill. Good information there in summary form.

 

[aheff]

I like it. It is a looong page. There are big spaces/gaps between some paragraphs that I would reduce.

 

[somarco]

Thanks for the feedback.

If readers just want a rate, they can get that and move on. If they want more info, it will hopefully satisfy them as well.

I can reduce the white space, and may make some changes. My thought was to keep people interested and scrolling past the white space to the next section.

 

[Aaron_4SIGHT]

Here are a few good reads on landing page design and long form pages that might help you:

3 Long-Form Copywriting Tricks You Should Steal | Unbounce
- bold and center the headline
- use "meaty detailed testimonials"
- directly break through one objection

Short vs long form: hitting the target with landing page depth | Econsultancy
- Good info on when to use long vs short form
- A good structure for organizing the content
- Some good tips on encouraging scrolling

 

[somarco]

Thanks Aaron. You always come through with very useful information.

 

[aprillarita]

You may want to consider putting a call to action button above the fold. Also, for the banner type CTA that you have to get a quote you may want to consider using contrasting or brighter colors to make it stand out a bit more.

All in all, it's a little long, but I think the copy is great and I like the general tone.

 

[NWBenefitProvider]

I think that you should use some sort of a header that really lets the person know they have hit a live webpage. Right now with the spacing and wide borders, it almost looks like a word document, not a legit webpage.

I think the content is good and your point about get a rate and move on or research a little and browse is very good.

Make the get a quote now option stand out more. Maybe at the top of the page as a call to action, but also in very visible text near or below, make another option of: I need to learn more or have questions? Something like that.

Excellent work though.