Let's Talk About Your Website Metrics

[Justin Bilyj]

What does your bounce rate and avg number of page views per visit look like?

I don't want to know how many people visit your site a month, many of us here (not me) have sites that avg many visits per month.

Im just curious to know how long people are on your site in a visit, about how many pages they view per visit.

I almost get 5 page views per visit with a duration of 4 minutes per visit. I share my site on linkedin mostly and clients.

 

[YouGotMyMoney]

Well let's look at that, #1) Only count organic or paid visits, who cares if someone from a forum post visits your site, esp if your not promoting your site in a consumer forum.

From my own sites:

Most of my sites are one page wonders.


Generic Health Insurance (Monetized with PPL)

70% IE visitors
84% Desktop Users
52% Bing Organic
40% Yahoo Organic
83% of visitors stayed less than 10 seconds
Less than 25% of searches came from main terms like "blue cross blue shield florida", 75% long tails that are searched than 5-10 a month.


Terrible conversions, very generic sites thrown up, plus a lot of branded kws..

Auto Insurance (Monetized with BW PPC + Lead Form)


73% IE Visitors
88% Desktop Users
36.5% InfoSpace
28.5% Bing
14% Yahoo
90% of visitors stay for less than 10 sec
1 in 3.6 organic visitors turns into a lead
$7 per organic visitor in revenue


Medicare Insurance (Monetized with BW PPC )

91% Desktop
76% less than 10 seconds
63% IE
66% Bing
30% Yahoo
only 32% of traffic came from visits I got more than 10 visits a month from.
Earned $3/31 per organic visitor
66% or 2/3 of visitors would enter their zip code for a med supp quote, with 88% of those people clicks a medigap listing ad and generating revenue for the website.


Lead Gen Sites For Health Ins Agents (Health and Medicare combined)

44% Safari (MAC or Mobile)
20% IE
13% Chrome
62% Desktop
According to Wufoo, 2.7% conversion rate which isn't filtering for organic visitors, since the form loads when the url does.
Avg time on site 4 minutes
83% less than 10 seconds on site
Piwik says 65% bounce raate
15% or 1:7 visitors turned into a lead.