Yougotmoney...you are certainly right....SEO
is MUCH harder in the insurance niche than it was say....even 6 months ago. I would not say it is dead for 99 percent of the insurance industry. I still have sites that have survived updates and rank well. I also have clients in the insurance industry that get plenty of leads and rank well. It just takes A LOT more patience. I also have personal sites that are ranking well. The big difference....I have changed the way I do things over the last 6 months and build sites with the long term in mind.
What google has done....they have made it hard for the small businessman to do seo
. Most small businesses need leads yesterday and do not have the budget to stick things out. They have definitely clamped down on any kind of spam you might try. Anyways, just my two cents.