New Website Need to Drive Traffic

[Bevo]

I would suggest buying a good Facebook advertising course (Google them, should be around $99) and start there. You'll need a strong landing page that you will be directing them too with a great call to action to get the lead to convert.

FB ads are dirt cheap now and re-targeting is a gold mine if you do it right.

 

[lyn_imprez]

PPC. It drives traffic to your site faster then SEO work would (SEO work takes time a patience). Don't not do SEO work though. while doing a PPC program Learn SEO, Start by submitting your company info to directories like Yelp, BrownBook, Manta, to name a few.

 

[Dave_RF]

Several people have recommended PPC which, i totally agree, can bring you some short term website traffic (& hopefully that means you get more sales/referrals...).

What hasn't been mentioned is that unless you know the lifetime value of your customer (CLV), PPC is a shot in the dark.
CLV is the way you measure the long term return on investment of a customer. Without known what that customer is worth, you have little way of knowing how much you can/should be paying to get that customer.

Inbound marketing/Content marketing is going to be exponentially more beneficial in the long term. IMO, you should be setting the stage for long term success with content while leveraging targeted PPC/CPI ads. This will drive traffic.

 

[KTdep]

You need good topic and send your website in publich furum!

 

[shawnmwalker]

Let me start by suggesting you do the basics to drive traffic. Agents are always going after the appeal of Social media. Go With Social Media 101 to drive the traffic. Write a weekly/monthly/ Quarterly Article that your clients actually want to read and send that to your clients via email.

I think too many agents don't/ can't email their clients because they don't have an email address for their clients. If you do have that list... write an article on the claims process. What to expect and some helpful hints. After one Very well written paragraph have them click the link to finish the read on your site.

You have to write it. Don't buy from these companies who write for you. It lacks your personality and it will get deleted. Provide pertinent information they want to read about in a voice they want to here. Send them Articles in the local news revolving around Ins.

On your signature block use your agencies website.

When you post stuff on FB or other places online leave a link.

Don't rely on your Internet traffic. The captives own that space. (Too many agents when asked what their business plan will consist of say, "Social media"- NO!)

Register your URL on Google, Bing, and Yahoo.

Don't pay for social media help. Google it and figure it out.

Contact Carriers for help, they have some decent corporate content- Don't use too much of it, remember- your voice. (Safeco Bricks and Clicks for help.)

I use to blog on this topic: Shawn M. Walker | Best Practices for Independent Insurance Agents

 

[CHUMPS FROM OXFORD]

Shawn...Your website ranks.... for "largest roofing companies in the US" and "largest roofing companies."

I assume you purchased an aged domain?


Jeff Blauser
Blauser Insurance Services
Atlanta, Ga.
Service Since 1942

 

[Aaron_4SIGHT]

Here's a step-by-step guide to using social media to generate leads. I know one agent who generated over $11,000 in additional commissions over 6 weeks by following this approach.

Agent's Guide to Generating Leads through Social Media

Aaron

 

[shawnmwalker]

Shawn...Your website ranks.... for "largest roofing companies in the US" and "largest roofing companies."

I assume you purchased an aged domain?


Jeff Blauser
Blauser Insurance Services
Atlanta, Ga.
Service Since 1942

Nope that was a title to one of my Blog posts. Its a good read.

 

[Dave_RF]

These are all completely ineffective tactics if you don't know who your target market is.