Originally Posted by cbass
I agree with much of the advice submitted here. We would usually combine these tactics to maximize the effect. If you have the energy to expend, both new dedicated sites per LOB and the use of multiple landing pages tied to good SEO
and analytics practices should help.
Hmmm... from 2010.
Me thinks we have a new SEO
vendor in incubation here. What is it? 20 posts before a sig is allowed?
Over the past few years we've had a plethora of SEO
guys blow through here. Are any of them still around? Miller, Pengra, Arron, come to mind. I believe Miller is here but I'm not sure he still does the SEO
With some exceptions
, I believe that SEO
is the new "PPL" around here. Everyone seems to be hawking it, and more than a few will invest big dollars in it, when more often than not, it is money poorly spent.
We tell our clients to put up a nice website, fill it with compelling content and to call or write everyone they know, ever met, or want to know to visit their website and give their opinions... and then follow them.
The only SEO
that I know that actually works most of the time is clicks. The more times a site is hit the better Google "scores it." (They have algorithms to eliminate "robo-hits" and similar strategies, as does Amazon.)
Getting people to see your website is about effective as getting people to see your bustop adv., or the adv. in a newspaper. You get lots of eyeballs, but how many sales?
If you believe that SEO
is worth what it cost you, then by all means pay the price. Do let us know how you do. We've had lots of clients "burned" by over-promising SEO
hucksters, but maybe your experience will be different with those on this board who practice this (witch)craft. I hope so.
Just remember the old saying: Once you learn that the truth will set you free, find out how much it will set you back!