can vary in price immensely, from the blackhat diversity links to the authority genuine outreach links.
The problem with many SEO
companies is they're are just outreach and outsourcing companies. You're lucky to find something they actually do in house. And finding SEO
agencies that can do content properly without charging you an arm and a leg (for good stuff) is exceedingly rare.
And now that Google's algo's are getting smarter and can see beyond keywords to understanding topics and synonyms of keywords - it's forcing the way SEO
's operate (at least the good ones) to change.
You might see the articles popup once a month, that SEO
is dead - and they're right, SEO
is dying. It's becoming Content Marketing.
Those fluffer top 5 posts aren't going to cut it anymore, nor are the posts that are less than 1000 words - unless you find a uncompetitive niche. Unfortunately unless you're into P&C, finding competitive niches are proving harder as each year passes.
is around $250-$500 per month depending on the onboarding fee. This will get you ranking in the local 3 pack above the organic search engine results. Not much help unless you do P&C or are in a large metropolitan area where people are looking for "agents".
can cost THOUSANDS a month, if they provide good quality content and not some cheap foreign writer then definitely count on spending thousands per month. And this still isn't a guarantee that you rank!
Here's the skinny on SEO
- it's always changing! Google's algo's make it tough to rank consistently after every algo update, unless you have great quality content and that's all you're focused on. This will ALWAYS happen because Google is a paid advertiser plain and simple (90% of their income is derived from ads) and SEO
sites are it's competitors.
Building backlinks just for backlinks sake will get your site penalized, and could ruin all the invested money in content you paid up to that penalizing moment. Can you disregard backlinks and submit them to google to get them "forgotten", sure you can but it's rare that a site become unpenalized if they're were involved with spam. Now all that content is tagged in the search engines, so reposting it on another domain won't work.
So somethings to know and ask your potential SEO
1. Do you outsource keyword discovery, outreach, or content?
2. What kind of reports or monthly phone calls do you offer to help explain the campaign?
3. Do you use pbn (very bad fake sites)?
4. Do you purchase authority links or just normal diversity backlinks?
5. Do you use automated link building tools?
6. Do you check TF and CF and OBL for sites you're trying to "earn" links from?
7. Do you use Press Releases? If so, what services do you distribute on (better be ONLY prnewswire)?
8. Who writes your content? How long is it typically? What's the rate per 1,000 words? Do they optimize for copywriting as well as seo
9. Do they ask you for an indepth discovery and customer analysis so the content speaks to the audience and their problems?
10. What types of backlinks do you go after? (comment, social bookmarking, guest posts, directories, forums, Q&A sites, wikis, authority mentions, footer links, homepage links, pbns, sapes, 2nd and 3rd tier backlinks, contextual, resource, broken linkbuilding, guestographics etc.)
Keyword Research, Competitor Research, Citation Audits, and Content Audits are all necessary elements of SEO
, but without good quality content - you're floating downstream without a paddle until that next algo hits!