I think that there is a difference between a web design agency that caters to insurance agents and a group of successful insurance agents that also build websites (and generate most of their income the same way).
I purchased a website from Jeff (SellTermLife.com – Sell Term Life
) about 1 year ago. It was an existing site that Jeff’s team redesigned for me. I wanted a site that would search online and generate leads. If you want a site that serves just as an internet storefront/online business card or something that you can promote through social media, then I’m sure that there are a lot of other options.
At the time, the site was generating 2-3 disability insurance leads per month.
I could have paid anyone to do the site redesign. The value that I received from Sell Term Life came in the form of a website that converts visitors to leads, has high converting landing pages which are useful in other marketing aspects, and access to a community that can answer any questions that I may have.
It is a lot of work writing content but I have added over 50k words to the site and my search ranking terms continue to climb. My site still needs work (on my end) and I’m always tweaking things but that is part of the process.
In the last 10 days I have generated 9 leads, many of which were organic (to be fair, that was a really good stretch…the previous 10 days I had 2 and the 10 days before that I had 6). Organic leads are mainly what I care about since the placement ratio is so much higher than my other sources (currently around 30%).
I also have a few agents in my mastermind group that have used this service who are also now generating leads online (from scratch).
Finally, Jeff runs an awesome community of very successful online insurance agencies where the majority of participants are extremely helpful with answering questions, posting best practices, and providing advice to members of all competency levels (mine being very low).
For me, the whole thought process was, why reinvent the wheel? If these guys are doing really well using a business model that I wanted to emulate, it was much easier for them to do it for me and give me the roadmap.
My two cents…