- Thread starter
- #11
Starting Out: SEO VS PPC
- Thread starter lhkorn99
- Start date
- 104
If the budget allows, I always recommend running a relatively short term PPC campaign prior to spending a lot of money on organic search engine optimization.
This allows you to quickly test which keywords actually work for your business. You can learn about how people search for businesses in your region. Do they add the city name at the beginning of the search phrase? The end of the search phrase? Do they search by county?
These are all questions you can quickly answer with a PPC campaign. You can comb through your PPC keyword data and nail down the exact keyword phrases you should be optimizing your site for in the long term.
This allows you to quickly test which keywords actually work for your business. You can learn about how people search for businesses in your region. Do they add the city name at the beginning of the search phrase? The end of the search phrase? Do they search by county?
These are all questions you can quickly answer with a PPC campaign. You can comb through your PPC keyword data and nail down the exact keyword phrases you should be optimizing your site for in the long term.
G
Guest
Guest
Keep in mind a PPC campaign for insurance words can be very costly. This will explain it all....
The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream
The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream
JackThomas
Expert
I personally never spend money on pay per click advertising for insurance, however I have spoken with five different agents that have. Four out of the five agents said it was a waste of money.
I personally have achieved phenomenal success with organic search engine optimization on our insurance website, so I didn't really see the need to invest in pay per click advertising especially after 80% of the agents I spoke with money!
- 11,995
PPC is like anything else, it works really well for some folks.
How many of those same agents got *any* action on organic search engine traffic?
How much time did they invest in learning to do PPC right?
How many of those same agents got *any* action on organic search engine traffic?
How much time did they invest in learning to do PPC right?
- 10,275
Jack...I assume that you are doing quite well, but keep in mind that according to the latest Groats Poll 89% of those persons that say "I personally have achieved phenomenal success" are fibbing a bit.
Just an FYI.
Just an FYI.
JackThomas
Expert
You would assume correctly... For organic search engine optimization lead generation for my website: Auto Insurance Cincinnati, Business Insurance Cincinnati, Home Insurance Cincinnati
We generate anywhere from 500-1100 new visitors each month to our web site which converts into a nice healthy volume of personal lines and commercial lines leads.
Feel free to verify that with Home | Compete
This service is wildly inaccurate according to my Google analytics, but it still shows a healthy volume of new visits... Sign up it's a free account!
However that being said there are always those chronic naysaying individuals that do not believe the sky is blue, and there are those who like to bend the truth somewhat, and there are some who tell the truth without Exaggeration, is that not true?
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I would be curious to know whether or not any agents are having success with pay per click.
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- 11,995
Yes, there are insurance agents doing very well with PPC.
- 10,275
Well how about that? You're just around the corner!
JackThomas
Expert
Josh said:
Please provide examples! Are you doing Well with pay per click?
Are you life insurance, or property casually, if P&C Personal lines or commercial lines?
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CHUMPS FROM OXFORD said:
Oxford Ohio I assume, you in the insurance biz?
What company/agency?
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